HP Recruits Stefani in New $300 Million Printer Campaign
Singer and fashion designer Gwen Stefani will help promote a new line of printers and online services from Hewlett-Packard in a multi-year global marketing campaign valued at $300 million in its first year. ...
Office Depot Takes Its Marketing Mobile
Office Depot will launch its first national mobile marketing initiative with the creation of a site on the go2 mobile content platform that will let wireless users find the nearest store via their handsets, together with any in-store special offers, promotions, coupons or sweepstakes....
Miller Lite Auctions Ex-NFLers for Game Parties
Miller Lite is enabling football fans to bid in a charity auction for a chance to have two ex-National Football League stars at their house for a game this season....
Goodlife Recipe Contest Calls for Consumer Pet Videos
Any social-networking marketer will tell you that there’s almost nothing easier than getting Web visitors to talk, photograph or video their pets and share that material on the Internet. ...
Secret Dancer Search Lets Winner Star in Music Video
Procter & Gamble’s Secret brand is on the hunt for young women with the best dance moves...
Adidas Makes Music for MLS Fans
Adidas has launched a new music promotion to tie Major League Soccer teams to local artists who will create anthems for the respective squads....
Hyatt Resorts Roll Out Adventure Webisodes, Sweepstakes
Hyatt Resorts is launching a series of Webisodes that follow five families in their quest for a 50-night stay at the hotel chain....
American Eagle Launches Webisodes Tied to TV Spot
American Eagle Outfitters is targeting teens with a Web series that first appeared on TV....
College Students are Wired and Ready to Spend: Study
College students have a full supply of electronics to stay in touch with friends during school and plenty of money to spend....
Getting in the Game
Spending on advergames hit $264 million in 2006, and is expected to triple to $676 million by 2009. The games can be likened to a first date: entertaining and engaging with the possibility of a reward if you get permission, like a year's supply of milk. That was the prize at the end of a contest the California Milk Processor Board tied to a wildly successful game it launched in March. In this special report from Promo you'll learn the do's and don'ts in developing, launching and marketing advergames from experts and top brands....
Green Giant Pushes Veggies with Games, Videos
Green Giant is enticing kids to consume more vegetables with new packaging and an online game and videos designed to make eating greens fun....
Alltel Extends Special Offers To Man Cave Visitors
The sales guys are characters created by wireless carrier Alltel to represent competitors Cingular/AT&T, Verizon, Sprint Nextel and T-Mobile. The four chase Chad, the Alltel rep in the company’s current TV ad spots, plotting behind-the-scenes to thwart Alltel....
The Good Life
Chivas Regal shows off globe-trotting ambassadors via travelogue and entertainment Web destination ...
Condé Nast, Motricity Renew Mobile Services Pact
Magazine publisher Condé Nast is bullish on mobile marketing, as evidenced by its two-year renewal of a contract with Motricity, a leading provider of mobile content services and solutions. ...
Vibes’ Text Campaigns Generate 200 Million Messages
Vibes Media, the leading provider of interactive text message and mobile content marketing programs, reported that it crossed a significant industry milestone this week when it processed its 200 millionth mobile message....
LeapFrog Opens Boston Office, Spins Off Small Biz Company
Interactive agency LeapFrog is opening a Boston location, providing better reach for continued focus on interactive productions and marketing for global brands. ...
Hanes Asks Guys to Change their Underwear
Hanes has launched a national tour to expose men to its T-shirts and underwear...
GMC, Yahoo Collaborate on Web Video Series
GMC is partnering with Yahoo on an original video series, “Answers on the Street,” to tout its Sierra SUV model....
Embassy Suites Hotels Launches Photo Contest
Embassy Suites Hotels is out with a new photo contest that seeks out fun family vacation moments, offering the chance to win a trip to Hawaii....
Palace Resorts Launches Meeting Planners’ Movie Contest
Palace Resorts is giving meeting planners a chance to make a movie about their lives for an opportunity to win an all-inclusive trip to the resort and other prizes....
Smoothie King Awards Lifetime of Smoothies
Smoothie King has launched an online sweepstakes to award one winner a lifetime of nutritional fruit smoothies. ...
Spike TV Uses Real Money to Promote ‘Kill Point' Series
Spike TV has launched a large-scale marketing campaign to drive tune-in to its new series “The Kill Point.”...
Burger King Launches Interactive Promo Tied to 'Simpsons' Movie
Burger King has launched a promotion tied to “The Simpsons Movie” that lets customers convert digital pictures of themselves into ‘Simpson’ characters....
FBI Gets Call About Right Guard Promotion
Right Guard was in Cleveland, OH, last week gaining attention for a promotion there before the brand made its appearance as part of an action sports tour being held this week....
