MTV Nets Drawing Audience With Pop Lyrics
MTV, VH1 and CMT are all launching multi-platform entertainment and gaming experiences built around pop music lyrics to draw their audiences in....
Lions Gate Modifies Bratz Site After COPPA Violations
Lions Gate Entertainment has modified a Web site related to the popular Bratz dolls after violations were discovered of the Children’s Online Privacy Protection Act....
MySpaceTV Series Lines Up Sponsors, Brand Deals
Ford Motor Co. will be the exclusive sponsor of the new online television show “Roomates” that debuted Monday on MySpaceTv.com ...
Boost Adds Mobile Coupons from Cellfire
Mobile coupon platform Cellfire has struck a deal with wireless carrier Boost Mobile to put coupons and discounts onto the handsets used by Boost’s U.S. customer base of 4.5 million predominantly young users....
EVB’s Got Viral Game with ‘NBA 2K8’
Digital agency EVB knows who the winner of the 2008 NBA finals will be—and they’re using that prediction, and other controversial opinions, to set off a viral marketing campaign for NBA 2K8, the new basketball game from 2K Sports for PCs, the Xbox 360 and Playstation....
Subway Gets Mobile with Seattle Seahawks Contest
Subway went mobile last weekend with offers to customers in the Seattle-Tacoma area, starting with a shot at winning a Seattle Seahawks’ helmet....
Southwest Airlines Stages Caption Writing Contest
Southwest Airlines is using a contest to get people chatting on its blog....
Disney Pushes ‘National Treasure’ Film with Online Games
Walt Disney Pictures is out with an interactive promotion and sweepstakes tied to the upcoming release of “National Treasure: Book of Secrets.” ...
WWE Fans Weigh In On Next Fathead Superstar
Sports wall graphics producer Fathead is letting pro wrestling fans pick the next Fathead Superstar from the ranks of WWE performers....
Cancer Agency Raises Dough with Virtual Bakery
New York-based non-profit CancerCare has launched a fund-raising promotion that lets Web visitors send virtual cupcakes to friends and in the process earn money to fight pediatric cancer....
MSNBC.com, Nissan Collaborate on Trivia Game
MSNBC.om and Nissan have created an interactive news quiz with a companion sweepstakes contest....
MTV and Pepsi Cross-Promote Fashion Series
MTV and Pepsi have teamed up to promote both the cable channel’s fashion-centric reality micro-series and the fashion phase of Pepsi’s global restyling campaign. ...
CVS Launches $25 Million Campaign with Online Community
CVS/pharmacy is out with a $25 million dollar campaign honoring women’s roles as nurturers and caregivers, and is letting them share their personal stories via on an online community for a chance to win $25,000....
United Football League Lets Fans Pick Team Locales
Aiming for a fall 2008 kick-off, the United Football League is taking a unique tact by inviting fans to vote on the location of its franchises. ...
Beam, Absolut Pair Off on Holiday Cocktail Help
Hosts stuck for a holiday-themed party drink or guests undecided what spirits to bring to the boss’s party will get help this holiday season from a Web site and help line operated by a partnership between Beam Global Spirits & Wine and The Absolut Spirits Co. ...
Netflix Pushes Web-Delivered Movies with Carvey Spoof
Netflix will turn comedian Dana Carvey loose on about a dozen classic movies in a free online screening this weekend of a video made to promote the company’s “instant viewing” service. ...
Unilever Searches for ‘Green’ Kids in Contest
Unilever’s is out with a national contest tied to its All Small & Mighty concentrated laundry detergent that gets kids thinking green while getting a chance to win $50,000 for their school and other prizes....
Dippin’ Dots Names User-Generated Winner
An animated Pirates-themed video was the top vote-getter in Dippin’ Dots recent online contest....
Online Ad Spending Up 25%: IAB
U.S. marketers spent $10 billion on online advertising in the first half of this year, increasing their Web ad budgets by about 26% compared with the first six months of 2006, according to the latest version of the Interactive Advertising Bureau’s quarterly ad report....
Simply Asia Foods Breaks Largest Campaign
Simply Asia Foods is launching its largest marketing effort this fall with an integrated effort to let people know that cooking Asian food at home is really quite easy. ...
Evian Tests the Waters in Second Life
For most of this year, Evian Natural Spring Water has been using the advertising tagline, “The most important body of water is your own,” to stress the product’s wellness benefits. ...
DQ Serves Up New Blizzard Fan Promotions
A new viral promotion from Dairy Queen lets Web visitors share video clips featuring a guy playing classical music, punk, jazz, country or flamenco…using DQ Blizzard spoons....
Chandon Is Looking for a Few Good Hosts
Domaine Chandon is partnering with cable’s Fine Living Network in a video search for the best party-givers in America, and offering as part of the grand prize the chance to throw next year’s holiday entertainment soiree at Chandon’s Napa Valley winery....
Icehouse Lets Superfans Taste Bobble Head Glory
Icehouse beer is giving armchair quarterbacks a chance to attend any sporting event in the U.S. in the coming year and see their own face bouncing on a personalized bobble head doll....
Nokia Names Davie Brown for Entertainment Promos
Nokia, the world’s largest telephone manufacturer, has hired Davie Brown Entertainment to work on promotion within the U.S. entertainment space....
