Weather Channel Solicits Earth Day Content
The Weather Channel is encouraging viewers to contribute content about their personal commitment to ecology in a campaign to hype Earth Day....
Durex to Bar Patrons: Let’s Talk Sex
Condom manufacturer Durex is taking sex talk and putting it where it belongs—in bars and nightclubs....
KFC Pushes Toasted Wraps with Online Campaign
Online coupons and games are helping KFC get people to try its newest product, Toasted Wraps....
Supercuts, Extreme Pita Test Mobile Coupon Programs
Supercuts and Extreme Pita are among the latest companies using mobile coupons to help promote their brands....
Tassimo Webisodes Showcase Coffee, Office Comedy
Tassimo, a hot-drink system for offices marketed by Kraft Foods, is looking for a few good Bobs. ...
McDonald’s Revives Online Game to Promote Fish Sandwich
McDonald’s is out once again with an online game promoting its Filet-O-Fish sandwich during Lent. In “Shark Bait II,” players compete against hungry sharks to see who wants McDonald’s Filet-O-Fish sandwich more at http://www.filetofish.com....
Crystal Light, Mandy Moore Challenge Women in Online Community
Crystal Light, the low-calorie beverage mix owned by Kraft Foods, has launched an online social community centered on women’s personal fulfillment and lifestyle enrichment....
Kraft Pushes Cereal Line with Viral Campaign, Music Video
Kraft Foods is testing the waters with a viral campaign urging people to celebrate a unique “holiday”—the day after Valentine’s Day—with its new Honey Bunches of Oats cereal....
Wendy’s, Dr Pepper Partner for Regional Music Promo
Wendy’s is teaming up with Dr Pepper to run an in-store promotion in four markets tied to an upcoming music festival in Austin, TX....
Dr. Pepper, Yahoo Promote Valentine’s Vegas Vows
Dr. Pepper went looking for a promotion to convey the “luxurious indulgence” of its new Diet Cherry Chocolate Diet flavor, and decided that nothing says luxury like a Las Vegas wedding on Valentine’s Day—with comedian Pauly Shore on the guest list....
PBS Pumps More Video to Alternate Platforms
In an effort to grow viewership, the Public Broadcasting Service is aggressively spreading its content to platforms beyond the traditional small screen....
DQ Game Site Takes Aim at 8-to-12 Year Olds
Hot on the heels of the re-launch of its main Web site in September and a Blizzard Fan Club site in October, Dairy Queen has rolled out an engaging online game and in-store promotion aimed at the 8-to-12-year-old market. ...
We Know Better
Late last year, facebook founder and CEO Mark Zuckerberg declared that Beacon, Facebook's new ad platform, would reinvent the advertising and marketing...
Coke's Kruse Control
Carol Kruse's world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing...
Rebound-Soon?
At the turn of the millennium, Slim-Fast was a leading weight-loss brand with a catchy name and heralded by celebrity endorsements. The brand's U.S. sales...
Social Tease
Social networks are not going away not if usage and membership stats are any indication. It's estimated that 37% of online U.S. adults and 70% of U.S....
MTV Grabs Air with Virtual Skate Park Promotion
MTV Networks has added a virtual skate park to its online virtual world and will use the digital hangout to promote two popular skateboarding-themed shows....
Cars.com Revs Marketing Blitz with Super Bowl Ads
Cars.com is using two Super Bowl spots to kick off a $200 million marketing campaign, with characters from those spots playing roles in interactive ads online after the Big Game....
MySpace to Make Space for Outsiders’ Widgets
Taking a lead from smaller social-networking rival Facebook, MySpace will open its application platform to third-party software developers next week, enabling outsiders to build everything from useful apps to quirky games that MySpace users can plug into their profile pages easily....
CBS Interactive Scores Grammy Partnership
CBS Interactive has been tabbed official online partner of The Recording Academy, with plans to pump up the volume on this year’s 50th annual “Grammy Awards.”...
Budweiser Lures Mobile Users with ‘Secret Spot,’ Voting on Bowl Ads
In a move to add a bit more buzz both for football fans and beer-ad aficionados, Anheuser-Busch has integrated a mobile marketing element into its Budweiser TV game plan for the Super Bowl on Feb. 3....
CBSSports.com Redesigns, Builds Blogging Capacity
CBS Sports.com is figuring on boosting its user base and usage time with new blogging features and other aspects aimed at engaging Web surfers....
Pizza Hut Pushes National Mobile Ordering Service
Pizza Hut is giving people two new ways to order by cell phone....
MySpace Agrees to Anti-predator Steps
Social network MySpace has reached an agreement with most of the country’s state attorneys general on creating a new set of guidelines for protecting young members in its community....
Claim Your Prize
Speaking of successes, it’s time once again to submit your best digital efforts for this year’s Interactive Marketing Awards. ...
