KFC Wings It
KFC is changing its recipe. Not the way it seasons chickens it perfected that a long time ago. But it is reaching for a new audience: 18- to 25-year olds...
Start Thinking About Landing Page Optimization
Imagine that you are in charge of online marketing for your organization. You have slaved for months to tune and optimize your campaigns. Countless hours...
Imitation Isn't Always The Sincerest Form of Flattery
It probably seemed like a good guerrilla move at the time. Then the wheels fell off. During New York's Fashion Week in February, DKNY launched a sweepstakes...
MoveOn.org Goes to Grassroots for a Pro-Obama Spot
Political activist organization MoveOn.org has begun a search for the perfect Barack Obama video ad, as created by average folks and judged by a Who’s Who of Hollywood’s left-leaning celebrities....
Krystal Pushes New Beverage with Online Promotion
Fast food icon The Krystal co. is rolling out a new line of slush beverages, called Krystal Freeze, today and is supporting the effort with an online and e-mail marketing campaign....
Miller Runs Virtual Basketball Bar Tourneys
In a local brand-building gambit, Miller Lite has created virtual basketball tournaments running concurrently with games being aired during the National Collegiate Athletic Association’s Men’s and Women’s Tournaments....
HarperCollins to Narnia Fans: Read, then Watch
In preparation for the May release of the movie version of another book in the “Chronicles of Narnia” fantasy series, publisher HarperCollins has launched an integrated campaign to “Read It before You See It,” using viral marketing and social media to encourage readers to pick up the text before they pick up tickets....
Gatorade Tiger Takes Off with Moon Drive Ad, Contest
Gatorade is pushing its new Tiger Woods signature sports drink with a multi-layered marketing campaign including TV spots and a virtual online golf game, all tied to the moon....
Sears Prom Site Makes Dress Shopping a Social Event
Retailer Sears Roebuck & Co. is getting ready for prom season by turning a portion of its basic Web site over to teen fashions for the big dance....
Coke Gets Search Traction
Coca-Cola’s C2 brand had a brief shelf life after its launch four years ago, despite a Super Bowl ad and a Yahoo takeover, due to a strategic oversight....
Social Media Research Is Work in Progress
It’s still the early innings of the social networking game, and companies are continuing to formulate strategies on how to get into it while analytical observers are trying to discern what the online dialogues mean....
Labatt, Exponentia Launch Interactive NHL Game
Labatt and Exponentia have introduced a live, interactive National Hockey League prediction and trivia game intended as a companion for fans while they watch real NHL action....
Got Milk? Taps MySpace with New Campaign
The company behind the Got Milk? tagline is rolling out a new campaign targeting teenagers to get them thinking about milk and music. Only this time, it’s using a social networking site to do it....
Sports Sites Score with NCAA Tourney Contests
Picking the winners has become a big promotional ploy for online sports sites, with significantly bigger prizes than office pools may offer....
CosmoGirl Prom Extends Social Whirl to Virtual World
CosmoGirl Magazine will offer its teen readers a chance to be the star at their own virtual prom on March 27, to be held in CosmoGirl’s Club CG in the virtual world There.com....
Jameson Sends St. Pat’s Wishes via Hourly Mobile Messages
Jameson Irish Whiskey culminates a month of St. Patrick’s-themed promotions today with an offer to send the perfect Irish toast to registrants’ mobile phones—at the rate of one an hour all day....
Build-A-Bear Promotes Site on 120 Million Milk Cartons
Build-A Bear Workshop is teaming up with Milk Rocks to feature its virtual world, BuildaBearville.com, on 120 million milk cartons in 95,000 elementary schools....
Viral Game for ‘10,000 B.C’ Far from Prehistoric
Think you’ve got what it takes to go Pleistocene? Fans of the Warner Bros. movie “10,000 B.C.” can find out how they fare among the hunters and gatherers with a new online viral game timed for the movie’s international release on March 14. ...
AT&T Puts ‘American Idol’ Fans in Picture
AT&T is looking to draw wireless customers who are “American Idol” fans into the spirit of the show with a picture framing promo....
Fans Join “Thriller” Anniversary, in Life and Online
Fans of the Michael Jackson “Thriller” album, 25 years old this year, can recapture some of that thrill by pasting themselves into the title song’s famous video as a lurching, dancing 3-D zombie...
Dunkin’ Donuts and Yahoo Develop Videos and a Web Site
Dunkin’ Donuts is teaming up with Yahoo Inc. to create two new Dunkin' Donuts-branded video programs and a community Web site. ...
Jockey Brings Back ‘Underwars’ Contest, Campus Tour
Jockey International is once again looking for a few good dancers willing to show off their moves in their underwear. But this time the company is offering...
Live from the AAAA: Digital Offers Limitless Marketing Opportunities and Privacy Concerns
Companies may not like it, but employees are sitting at their desks watching YouTube, planning their evenings and IM-ing their friends...
Johnson & Johnson Sponsor Olympics Webisodes
Well in advance of the Summer Olympics, Johnson & Johnson has teamed with NBC to present online video stories of the road several U.S. Olympic athletes have taken to get to the Beijing games....
Stuff We Can't Do Here Yet
You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you'll have to go to Hong...
