Butterfinger Points Out Video Contest
Nestlé USA taps YouTube for a Butterfinger contest dangling a grand-prize Ultimate Mobile Movie Studio package. ...
Live From the Motivation Show: ABC Replaces Marketing with Content
Marketing a new TV show has morphed over the last few years from running on-air promos and placing ads in TV Guide—the two most important things to do at the time—to the larger challenge of connecting with an audience in an emotional way. ...
Alltel Brings 'My Celebrity Circle' to NFL
Wireless phone provider Alltell is launching an integrated marketing campaign this month to tout its "My Circle" feature for users. The campaign includes a contest and celebrity endorsements by high-profile NFL receivers. ...
Vanity Blends Music With In-Store Sweeps
Fergi is coming to a retail store near you. The pop star (not the Duchess of York) is reaching teens across Vanity stores nationwide under a new promotion that dangles a chance for fans to attend a live concert and to meet and greet the artist after the show. ...
GM Plants Flying Car Clips; Gets Hits and Some Backlash
General Motors is capitalizing on its new "Elevate" campaign by introducing compatible video clips on a new Web site, as well as planting them on social networking sites in the hopes they will spread like wildfire. ...
Live from RoadShow Hollywood: EA Teams With Mazda for Video Game Ads, Sweeps
Electronic Arts is teaming up with Mazda to promote the automaker's latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game. ...
Levi's Makes TV Spots Personal
Levi's fans who want to star in the brand's newest commercial can grab their moment of fame online. ...
KFC Embeds Punch Line in New Snacker Ad
KFC is rolling out a promotion around its newest Snacker sandwich that will have consumers replaying a TV spot to find a hidden message. ...
Sony Sponsors Video Podcasts for CNN
In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content. ...
Olive Garden Launches Spanish-Language Web Site
The Olive Garden has launched a stand-alone, Spanish-language Web site, an extension of its in-restaurant experience, to address the needs of Spanish-speaking guests. ...
JCPenney Readies First Live Ads
J.C. Penney Corp. this week will air its first-ever live TV spots that push the edge between TV programming and advertising. ...
LA Times, Universal Tout The Black Dahlia Via Archives
The Los Angeles Times is taking a step back in time—nearly 60 years—to help promote Universal Pictures' upcoming film The Black Dahlia. ...
ESPN's College Football's a Touchdown for Home Depot
The Home Depot is building on a three-year relationship with ESPN scoring a new deal to return as the presenting sponsor of the cable network's college football show College GameDay. ...
MTV Builds New York Buzz Around VMA Show
MTV is taking over New York, wrapping the city with a host of promotions and events around the 2006 MTV Video Music Awards (VMA). The promotions mark the award show's return to New York City after a two-year hiatus. ...
Showtime Launches Interactive Promo for Weeds
Showtime Networks is teaming up with viral video site Break.com to hype up the second season of the network's hit Weeds. ...
Jeep Targets Youth Through MySpace, Tour
Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles. ...
Heineken Renews U.S. Open Sponsorship; Promos Abound
Heineken has renewed its sponsorship of the U.S. Open tennis tournament, its longest active sponsorship, and plans a host of promotions and events to activate the deal. ...
AOL signs Best Buy, Coke to Gold Rush Reality Game
AOL has signed on five top sponsors for its upcoming, interactive reality game, Gold Rush in which sponsors will be integrated into the online show. ...
Cingular to Provide SEC Content to Subscribers
Cingular Wireless has been named the exclusive telecommunications sponsor of the collegiate athletic Southeastern Conference. ...
Google Maps Dangle 20,000 Coupons for U.S. Businesses
Google Inc. has launched a new service that lets businesses offer printable coupons to shoppers under a new deal between its Google Maps service and direct marketing company Valpak....
Milk Mustache Adds 'Body by Milk' Auction
The folks behind the Milk Mustache campaign break a campaign today that makes full-body contact with teens. ...
The CW Kicks Off Mall Domination Tour
TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows. ...
Levi's Struts into Wal-Mart, Sears
Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans. ...
