After YouTube, Verizon Wireless Taps Revver for Videos
Move over, YouTube. One day after striking a landmark deal with the social networking site, Verizon Wireless announced a similar partnership with YouTube competitor Revver, Inc. The agreement lets Verizon's V Cast Music service customers watch user-generated video content on their handsets. ...
YouTube Strikes its First Mobile Distribution Deal with Verizon Wireless
Verizon Wireless is set to offer videos from YouTube.com to its V Cast Music service subscribers, the companies said yesterday. ...
MasterCard Places Brand in Fox Mobisodes
MasterCard is going mobile. The brand will be integrating its products into Fox TV mobisodes, or short episodes designed for mobile phones. The 26 episodes are titled Bones: Skeleton Crew, based on the network's series Bones. ...
Hitachi's Branding Campaign Highlights Tech Strength
Hitachi America, Ltd., has embarked on a multi-year, multi-million dollar campaign to help boost the company's revenues and build brand awareness for its lesser-known technology products. ...
Starbucks Spreads Cheer via Holiday Campaign
Starbucks is getting into the holiday spirit. The coffee giant is seeding out its new Cheer Pass as a means to inspire others to spread goodwill and commit random acts of kindness. ...
Live from Ad:Tech: Humor, Then WOM, Drive Successful Norelco Launch
When Philips Norelco looked at new product opportunities in the very crowded men's shaving category, it looked at shaving everything but the face. ...
Live from Ad:Tech: YouTube CMO, Others, Ponder Online Video
When asked what keeps the new CMO of YouTube.com up nights, the answer came easily: ...
Hardee's Pushes Thickburger Campaign Via Sweeps
Hardee's is out with a new Thickburger campaign that targets hungry young guys; it dangles a sweepstakes chance to win one of six Harley-Davidson motorcycles. ...
Travelocity Gnome Takes on Leave of Absence
Travelocity is on the hunt for its gnome mascot, and as part of a quirky new marketing campaign is asking the public for help finding him. ...
McDonald's Backs McRib Comeback with Promos
McDonald's popular McRib sandwich is making a comeback one more time under a new interactive marketing campaign. ...
Pontiac's Road Map Leads to Second Life's Virtual Community
Pontiac is giving away real estate...virtual real estate that is. ...
Yahoo Launches First-Ever Talent Show
Yahoo is on the search for some of America's most talented people and has launched an online video contest inviting consumers to send in clips demonstrating their best skills for a chance to star in or produce their own online show. ...
McDonald's Boost Monopoly Game Via Microsite, Blog
McDonald's Corp. is putting a new spin on its biggest Monopoly game adding a microsite and blog component to the mix, giving die-hard fans a chance to talk about their quest to find the top prize—$5 million. ...
Sprint Offers Exclusive Content of The Amazing Race
Sprint is giving fans of the CBS show The Amazing Race a chance to experience the global journey with contestants through an interactive promotion that puts viewers behind the scenes of the show through their cell phones. ...
BabyGap Rolls Out Casting Call
BabyGap is putting the call out to moms and dads who think they have the cutest babies as part of a new contest to feature tots in an upcoming ad for the brand. ...
Pepsi and DUB Magazine Throw Online Auto Show
Pepsi has partnered with automotive lifestyle brand DUB and its annual custom auto show in an online contest that lets consumers post their own tricked-out autos to a microsite for a chance to win prizes. ...
Live from PROMO Live: Jeep to Launch Promos for Video game Campaign
Jeep will promote the placement of its new Jeep four-door Wrangler in a skateboarding video game through a magazine partnership, eBay auction and a sweepstakes. ...
Live from PROMO Live: Starwood Hotels Turns to Virtual World
Starwood Hotels and Resorts Worldwide, Inc. is letting consumers weigh in on what goes into developing its future hotels by letting them enter a virtual hotel environment online. ...
GSN Kicks off Cause-Marketing Vocab Championship
GSN is launching its first-ever nationwide vocabulary competition with a cause-marketing overlay, awarding one student the top prize of $40,000. ...
Little Debbie Offers Prizes in Exchange for Ad Viewing
Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question. ...
Yahoo Time Capsule to Be Shot into Space
Yahoo is getting ready to shoot a collection of user-generated content into space. ...
Moet Hennessy Custom Designs Free Music Cards
Free tunes are the incentive Moet Hennessy is adding to a new digital music promotion that targets both English- and Spanish-speaking consumers. ...
Grocer Texts Offers to Customers
Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials. ...
Buena Vista Boosts Tune-In Via 45 Million Valpak Mailings, Sweeps
Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000. ...
Kohl's, Sara Lee Team Up for Flushed Away AOL Game
Kohl's and packaged goods company Sara Lee are teaming up to launch an online game around the upcoming animated film Flushed Away on AOL. ...
