Pontiac Launches “Underground” Fan Site
Pontiac is hosting a broad range of car enthusiasts with a new social-networking site....
Pizza Hut Expands Super Bowl Promo Via Mobile Promo
Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes....
Pizza Hut Puts Hidden Codes on Super Sunday Ads
Just in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes....
Star Power
McDonald's likes to make stars out of ordinary people. On its bags and cups, it will soon feature a school bus driver and a kid who loves swimming. It...
Fantasy Basketball
Here's a marketing challenge for you: Get cell phones, basketball and college into a single promotion. Alltel Wireless has found a way with a sweepstakes...
Ikea Hops into Bed-making Contest
Did you make your bed this morning? That could be worth $5,000....
Visa, NFL Kick Off Cell Phone Game
Visa USA has teenaged football fans playing a different kind of game this week....
KFC Launches Ties Snacker Freebie to American Idol Premiere
KFC is reviving its Snacker promotion with a new TV twist....
P&G Debuts Site for Women
Procter & Gamble yesterday made its entrance into the world of consumer-generated digital content with the debut of a new Web site for women....
Consumers Find Mobile Ads Irritating, Unless Relevant: Forrester Research
Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through....
Teen Trouble
Social networking sites have long been a magnet for creeps looking to harm young girls. But parents have a new ally in their fight to protect their daughters:...
Nike Kicks Off New Year's Challenge
In a new spin on New Year’s goals, Nike has added a feature to one of its Web sites to help runners and athletes met their goals in 2007....
Reactrix Forms Mall Network For Animated Displays
Reactrix Systems is bringing its distinctive interactive displays to malls nationally through a series of deals the media company struck last week....
Sopranos Game Ties to Loyal Viewers
A&E Television Network is tapping into the huge popularity of The Sopranos with a game that tests viewer’s knowledge of the series....
Court TV Targets Hispanics Via Marketing Campaign
Court TV is using the Internet to boost its offering among Hispanic consumers...
Papa John's Ramps Up Gift Card Marketing
Papa John's is using the holidays as a platform for a major relaunch of its gift card. The campaign focuses on a push to drive overall sales and bring in new customers...
Hotel.com Spreads Message in Digital Campaign
Hotels.com has launched its first online viral campaign.
The viral component focuses on an online instant-win game at HotelGiveAway.com that can be forwarded to friends. ...
iVillage Debuts New Branding Campaign
iVillage, the women's Web site, has launched a new branding campaign. ...
Pampers Offers Customized Holiday Cards
Pampers.com is letting visitors make holiday cards. ...
Lexus Plays in Video Game Space
Lexus is letting consumers take a virtual test drive of its luxury car through a video game....
Scion Launches Broadband Site, Joins Second Life
Toyota's edgy Scion brand is launching two online ventures that extend its strategy of marketing through entertainment....
Oxygen Taps Social Networking for Bad Girls Campaign
The Oxygen Network is showing off its "bad" side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club. ...
Pontiac Contest Seeks Band for New Year's Eve
Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year's Eve. Under its biggest music promotion to date, Pontiac is...
MSN Uses Online Hunt to Drive Holiday Sales
MSN has kicked off an online scavenger hunt that leads to $100,000 in cash prizes. The campaign sends players across 10 of its sites digging for clues among a range of its products during this critical holiday shopping period. ...
After YouTube, Verizon Wireless Taps Revver for Videos
Move over, YouTube. One day after striking a landmark deal with the social networking site, Verizon Wireless announced a similar partnership with YouTube competitor Revver, Inc. The agreement lets Verizon's V Cast Music service customers watch user-generated video content on their handsets. ...
