Pepsi Sweeps Lets Consumer Design 500 Million Cans
Pepsi is getting consumers' creative juices flowing with an online contest that asks people to design a new look for its cans....
Reebok CMO Pushes 'Run Easy' Campaign
Reebok is out with a new global campaign to motivate runners of all types with a catchy motto—"run easy."...
StupidVideos.com Offers Cash Rewards for Submissions
Viral video Web site StupidVideo.com has launched a new program that rewards users with cash for video clip content....
Domino's Launches Pizza Debate
Domino's Pizza is instigating a great debate around two popular pizza styles, and it’s asking customers to help settle the matter in an online vote....
HBO Hypes Final Sopranos Episodes with Online Sweepstakes
HBO is paying homage to the final episodes of The Sopranos with an online game and sweepstakes that lets fans take a whack at their favorite characters. ...
Spalding Tips Mobile Marketing Push
Spalding is into a new game. The sports equipment marketer has begun its first-ever mobile marketing campaign, a sweepstakes targeting 18- to 24-year-old basketball fans. ...
MSNBC.com Campaign Creates Buzz Over New Format
Online news Web site MSNBC.com is out with a new branding campaign that highlights the company's shift to more general news and entertainment....
To Be Continued
Five 20-somethings selected to personify the new Jennifer Lopez fragrance, Glow After Dark, are starring in a Webisode series designed to promote the...
Denny's Strikes Up Bowling Promo with 2 Million Coupons
Denny's is teaming up with bowling centers across the country in a new promotion that rewards bowlers with free coupons....
Lexus Launches Interactive Ad Campaign
Lexus is spreading its message about safety with new interactive ads consumers can manipulate....
Tampax Sponsors Online Cheerleader Contest
Tampax is targeting teen athletes with an online sponsorship on a fledgling social networking site....
MasterCard Launches Interactive Golf Platform
MasterCard is tapping into cardholders' passion for golf with an interactive Web site that lets fans 'talk' to some of the sport's pros....
Q Motor Oil Thanks Customers with Relationship Site
Q motor oil has launched an auto information and entertainment Web site, which can be accessed from any cell phone....
Dairy Queen Kicks off Viral Campaign for FlameThrower Burger
Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates....
McDonald’s Launches Video Contest Tied to Breakfast Offering
McDonald’s is reviving its Morning Impaired campaign with a video contest....
Absolut Pears Goes Interactive in Bars and Restaurants
Absolut Pears has launched a nationwide interactive marketing campaign that appears on jukebox touch screens in bars and nightclubs across the country....
Gather.com Brings on Top Consumer Brands
Social media Web site Gather.com has signed a number of new advertising agreements with top consumer brands. ...
Come One, Come All
March is Memories Month at Garden Fresh restaurants. The chain has informed 500,000 customers through e-mail that a classic creamy tomato soup is being...
Ford Goes Mobile for Edge
Ford is talking up its new crossover vehicle, Edge, with a mobile Web site and messages delivered to consumers’ cell phones....
Pizza Hut Searches for Spokesperson Via Video Contest
Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest. ...
Microsoft Rolls Out Xbox Rewards Program
Microsoft is rewarding diehard Xbox fans with free points and arcade games just for playing an online game....
Starbucks Shows Varieties of Beverages with T-Shirts
Fans of Starbucks can soon wear their favorite drinks to express their individuality and fondness for the brand....
Netflix Pushes Academy Awards with Viral Video Promotion
Netflix Inc. is out with a campaign tied to the 79th Academy Awards telecast that lets fans create themed videos for a chance to win a membership to the online DVD rental service....
Domino's Web Site Offers Music Downloads
Domino's is out with a new look to its Web site and free music downloads to back its new Cheesy Garlic Bread Pizza product....
Gillette’s Venus Brand to Auction Mariah Carey’s “Legs”
Venus, the female shaving brand, is set to auction off a pair of Mariah Carey look-alike legs....
