USA Network Goes Viral with ‘4400’ Videos, Events
USA Network is backing the upcoming season of “The 4400” with video promotions and events that give viewers a chance to live out a fictional storyline from the series....
Warner Bros. Hypes ‘Nancy Drew’ with Mobile Campaigns
Warner Bros. has launched two separate mobile campaigns to promote the upcoming film “Nancy Drew.”...
Marketers Urged to Keep Hot Topics on Social Media Sites
Harnessing what people in cyberspace are saying about your company or product to achieve your objectives was a recurring theme Monday at the one-day seminar Advertising in Social Media in New York....
Advocates Prompt FTC to Investigate Digital Food Marketing
Consumer groups are calling on the Federal Trade Commission to investigate digital food and beverage marketing of junk foods to children after a new report revealed that the technology is contributing to poor nutrition and obesity....
Best Western Launches Harley-Davidson Rewards Program
Best Western is out with a new rewards program just for bikers....
NBC Expands Shows Online with Promos
NBC is giving new life to some of its most popular TV shows by expanding the storylines with online content and interactive experiences....
Disney Hypes Up 'Ratatouille' Cheese Tour
Walt Disney Pictures and Pixar Animation Studios are generating excitement around the upcoming film “Ratatouille” with a multi-city tour that lets fans get up close to the characters and storyline. ...
MSNBC.com Launches Interactive Movie Theater Game
MSNBC.com is out with a new spin on video games that lets movie theatergoers play without leaving their seats....
Warner Music Group Names Scherr, VP Interactive Marketing
Warner Music Group has named Peter Scherr vice president, interactive marketing, a new position...
Pepsi’s Interactive Ads Lets Passersby Download Videos
Pepsi has placed interactive billboards in numerous locations that let consumers download viral video clips onto their cell phones....
Hilton Photo Contest Puts Winner on Times Square Billboard
Homewood Suites by Hilton has launched an online contest giving families a chance to star in an electronic billboard in New York City's Times Square. ...
Subway Promotes Fitness with Push.tv
Subway Restaurants are pushing fitness through a partnership with Push.tv and an online sweepstakes for a chance to win a fitness getaway....
Live from Las Vegas: 49% of Marketers Boost Online Spending: PROMO Study
Some 49% of marketers expect their online spending to grow this year with dollars flowing to e-mail marketing (55.5%), banner ads (37.6%) and e-mail newsletters (44.9%) among other tactics, according to PROMO’s annual Interactive Marketer Trends Study, which was released yesterday during the Interactive Marketing Summit in Las Vegas....
Live from Las Vegas: Interactive Experts Advocate Database Collaboration
Lead by example and a highly productive interactive, integrated marketing team will be the envy of colleagues in other less functional departments. ...
Eight Ways to Win
Here they are the eight first-prize winners of PROMO's 2007 Interactive Marketing Awards. Each of these brands created a groundbreaking campaign, using...
Hyatt to Film Webisodes at its Properties Starring Consumers
Hyatt Resorts is promoting several of its destinations through Webisodes it plans to create with help from some everyday families....
MySpace, Mark Burnett Offer $1 Million to Political Contestants
Social networking site MySpace.com is teaming up with TV producer Mark Burnett to launch a new reality show in search of an independent political candidate....
Drug-Free Campaign Brings Parents Online
Parents get their own social networking site this summer as part of a new push from the Partnership for a Drug-Free America....
T.J. Maxx Honors Bargain Shoppers with New Campaign
TJ Maxx is celebrating shoppers’ thrill of finding a bargain with an interactive Web site that lets customers share their shopping euphoria online....
Elizabeth Arden Promotes New Britney Scent with Contest
Elizabeth Arden is supporting the launch of Britney Spear’s most recent fragrance with a contest....
AOL to Link Dollar Bills to Online Game
AOL is planning to debut an online game next year that will let players compete for a chance to turn dollar bills into $1 million....
KFC Ad Promo Draws 11,000 Entries
A recent KFC campaign carrying a hidden tone in a TV spot brought in more than 11,000 entries for a chance at free coupons for the company’s new Boneless Variety Bucket....
American Airlines Targets Female Flyers
In its latest effort to boost revenue, American Airlines has launched a new Web site dedicated to female customers....
Denny's Targets College Kids with Late-Night Campaign
Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service. ...
SoyJoy Ads Take Web Sites to Extremes
Nutritional supplement maker Pharmavite today breaks the first advertising for its new all-natural snack bar, SoyJoy, with TV and print ads whose main purpose is to send consumers online....
