G2 Direct & Digital Hires SVP for Health and Wellness Group
G2 Direct & Digital has named Andrew Leitch as senior vice president and creative director in the company’s health and wellness group. ...
Web Advertising to Grow Despite Economy: Study
(Direct Newsline)—Internet advertising in the U.S. will continue to grow fast even as the current economic woes will lead to a contraction in advertising spending overall...
Slim Jim Gets ‘Spicy’ with Interactive Campaign
ConAgra Foods is giving its Slim Jim brand a kick with a new campaign that promotes the snack’s “spicy side” through interactive experiences....
One Billion Web Videophiles by 2013: Study
More than 1 billion Web users will be scanning video clips in five years, according to a new study by ABI Research....
Online Pizza Gets Faster, Easier with Widgets
Escalating the arms race in the online pizza category, both the Pizza Hut and Papa John’s chains this week rolled out desktop widgets that let users place their online orders without surfing to the companies’ Web sites...
Internet Ad Revenue Broke Records Again in 2007: Report
Online ad revenue for 2007 rose 26% worldwide last year to reach $21.2 billion, marking four consecutive years of record-breaking growth, according to a report from the Interactive Advertising Bureau....
Social Net Users Don’t Find Ads Relevant Enough: Survey
Almost nine in 10 users of social networking sites believe the ads they see there either never or seldom line up with their specific interests and preferences, a new poll reveals....
Arizona Blue Cross Courts Hispanics with Webisodes
Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element....
Godiva: We’ve Got Chocolate in Your BlackBerry
Now there’s no excuse for giving Mom gas-station candy on Mother’s Day—at least, not if you have a Blackberry smartphone. ...
Turner Turns on truTV Vignettes for Fox Film
Turner Entertainment is ready to put stars in branded spotlights on truTV, beginning with Twentieth Century Fox’s new movie “What Happens in Vegas.”...
Samsung, Voig.com Crown NYC ‘Guitar Hero Champ
In a tense, eight-hour competition in New York City last Friday, two contestants took home real Gibson Les Paul guitars after demonstrating their virtual licks playing the “Guitar Hero” video game...
7-Eleven Pushes Slurpee with Video Game Promo
7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game...
Ipsh Hires VP for New LA Office
Ipsh this week hired Brad Vettese as executive vice president and managing director for a new office opening on the west coast....
Comfort Virally
Social media campaigns have been used to fight every scourge from global warming to genocide in Darfur. But let's face it: Some problems strike closer...
NBC Makes 'Law & Order' a Mobile Game
Fans of NBC's enduring “Law & Order” series can now assume all the principal roles in the crime drama, investigating, solving and prosecuting a murder case on their mobile phones....
Heinz Names Winner of Consumer Generated Ad Contest
A Chicago man was named the top winner in the H.J. Heinz Co. user-generated commercial contest....
Burger King Brands Subscription Mobile Games
Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99....
Digitas Promotes Nine Executives
Digitas has promoted Barbara Goose to executive vice president of marketing....
J&J Melts Stress with Online Campaign
Johnson & Johnson is out with an interactive marketing campaign that features social networking elements, online video and a widget to promote its Melt Away Stress adult skincare line....
McDonald’s Tests Mobile Coupons
McDonald’s is testing a new promotional tool to bring people into its restaurants: mobile coupons....
Paramount Pitches Movie Clips to There.com Members
Paramount Digital Entertainment will make ultra-short clips from its movie vaults available to members of the There.com virtual world, letting members express their emotions via actual lines from movies as varied as “Clueless,” “Grease” and “Ferris Bueller’s Day Off.”...
Absolut Zero
Absolut Vodka is going green this year and it has nothing to do with its pear-flavored product. The company announced back in January that it would kick...
Text Drive
Text messaging figures to be more prominent in Land Rover's future marketing plans. A few successful tests over the past year have driven attendees to...
Don't Shut off Your Phones Yet
Play protocol usually dictates that patrons shut off their cellphones upon entering the theater. That's increasingly not the case these days with many...
KFC Wings It
KFC is changing its recipe. Not the way it seasons chickens it perfected that a long time ago. But it is reaching for a new audience: 18- to 25-year olds...
