Digitas Promotes Nine Executives

Barbara Goose

Digitas has promoted Barbara Goose to executive vice president of marketing.

Goose, who previously worked as senior vice president of marketing, leads the agency’s Buick-Pontiac-GMC account. The post took effect April 1.

While at Digitas, Goose has held various leadership roles on the General Motors business. She joined the agency in 1999 from Veridiem, a software company building measurement and analysis tools for e-commerce businesses, where she was director of marketing consulting.

Digitas also promoted eight other executives to senior vice president, which also took effect April 1. They include: Jonathan Adams, media, Connecticut, Digitas; Jordan Bitterman, media, New York, Digitas; Thomas Celentano, creative technology powerhouse, Boston, Digitas; Deirdre Findlay, marketing, Chicago, Digitas; Eva Heyman, marketing, New York, Digitas Health; Jack Nolan, creative, New York, Digitas Health; Monik Sanghvi, strategy and analysis, Detroit, Digitas and Michael Tiedemann, creative enablement, Boston, Prodigious Worldwide.

“With these promotions, we continue our commitment to cultivating a strong leadership team that inspires our people, grows our talent and drives our client teams,” Laura Lange, Digitas USA CEO, said in a statement. “It is with great pride that we recognize their leadership, expertise and unparalleled passion for our work.”

Digitas ranked No. 26 in the 2007 Promo 100 with an estimated net revenue of $270 million.