Interactive Archive
Web Watching Among U.S. Internet users
124.6 million unique users viewed 9.6 billion video streams during December 2008, compared to ...
Using Web video as a marketing tool: Q&A
David Hallerman a senior analyst, specializing in Web video advertising for eMarketer, offers advice on using Web video as a marketing tool...
Wunderman Buys Digital Agency Designkitchen
Wunderman has acquired Designkitchen, a digital and interactive marketing agency in the Chicago area, to help build its North American digital services....
Red Roof Inn Goes Country in New Campaign
Red Roof Inn is playing a new tune to appeal to country music fans under a fresh campaign with television network Great American Country....
Bluetooth-WiFi Messaging Tested at Daytona 400
Stock car racing fans at the Coke Zero 400 in Daytona last weekend accessed information about entertainment and driver appearances through a new system of ad-supported Bluetooth and WiFi messaging that could migrate to other tracks and sports facilities....
Holiday Inn Express Lures Business Travelers with Webisodes
Holiday Inn Express is rolling out a new Web series targeting business travelers to entice those on-the-go to spend more time at the hotel chain....
MTV Pushes iTV Ads in Cadbury Campaign
MTV Networks is showcasing an interactive advertising template in a deal to promote Cadbury candy in a teen reality series debuting this week on the Dish Network....
Valvoline Shifts to High Gear with Mobile Coupons
Valvoline Instant Oil Change centers will begin offering mobile coupons to customers in three metro markets using the couponing platform from Cellfire....
Yahoo Gets Its Olympic Games Face On
A new Web site within the Yahoo Sports portal will give visitors a host of ways to follow the Olympic Games over the Internet—and marketers a number of ways to link their brand names to the online action from Beijing...
Putting E-Mail in Motion
If You Use E-mail as part of your promotional campaigns, you're probably already checking to make sure that your messages get delivered. You may also...
When Worlds Collide
Software game The Sims offers simulations of human life's big events marriage, old age and death but its big draw has always been something even more...
Shelf Help
Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (www.borders.com) in...
Who Let the Dogs Blog?
On the Internet, no one knows you're a dog, the cartoon says. But if you're a dog and don't care who knows it or a cat comfortable with your feline side...
Lang to Head Digitas, Kenny to Lead Digital for Publicis
Digitas US CEO Laura Lang will get a more global view from her office window as she steps up to become CEO of the worldwide Digitas agency and its 21 offices in eight countries....
Mobile Maker LG Looking for a Few Good Thumbs
For the second year in a row, LG Electronics MobileComm USA is on the hunt for the fastest thumbs in the country. ...
Unilever Revives Webisodes for I Can’t Believe It’s Not Butter
Unilever has extended its series of Webisodes for its I Can't Believe It's Not Butter Spray. This one, including six animated Webisodes and one TV spot, plays off the presidential campaign....
Golf Ball Maker Pushes the “Noodletarian” Platform with Microsite, Sweeps
Noodle Golf, the makers of Noodle+ and Lady Noodle+ golf balls, is urging devotees to cast a vote for “Noodleocracy” this campaign season and holding out a round of golf with commentator and brand spokesman Gary McCord as an incentive...
Ipsh Hires VP Client Service for New LA Office
Ipsh, the wireless marketing brand of The Marketing Arm, has hired Tania Mulry as vice president for client service for the agency's new office in Los Angeles....
Lifetime ’Army Wives’ Gains Web Traction
Lifetime’s second season of “Army Wives” has hit the ground running, re-supplied with online content and a sweepstakes aimed at drawing fans in....
E-mail Outpaces Postal Mail: DMA Report
(Direct Newsline)—Marketers are using more Internet media in tandem with offline media formats, according to new market research report released by the Direct Marketing Association. ...
Mystery Box Widget to Get Facebook Players Guessing
An interactive promotion launched by agency Lowe New York for a global client hopes to become a hot potato for Facebook members—in a good way....
Neutrogena Dermatologics Taps Katharine McPhee for New Acne Products
Katharine McPhee, the fresh-faced singer and actress best known for her success on “American Idol,” is helping Neutrogena Dermatologics launch its new personalized acne regime....
TNT ‘RaceBuddy’ Revs NASCAR Web Content
TNT has created an animated character dubbed RaceBuddy to hype online content, including alternate camera angles, during its six NASCAR races this season....
In Web Video, Kids, Teens Outwatch Elders at Home
A new survey from Nielsen Online points up just how heavily kids and teens consume online video at home...
Mobile Radio Promo Taps Teen Spirit
An April mobile promotion offering live appearances by up-and-coming bands to high schoolers voting via text message got 4 million mobile responses and allowed the owners of a sponsoring local radio station to nearly double their mobile database....
