Interactive Marketing
Focus on TacticsMarketing At RetailEVENT MARKETINGENTERTAINMENT MARKETINGGAMES, CONTESTS, SWEEPSTOP STORY
Red Roof Inn Goes Country in New CampaignJul 14, 2008 6:02 AM, PROMO Xtra Red Roof Inn is playing a new tune to appeal to country music fans under a fresh campaign with television network Great American Country. The economy hotel chain has kicked off its “Red Roof Loves Country Road Trips” promotion, which leverages star power from country singer Phil Vassar and group Little Big Town as brand ambassadors. The effort features the artists on the microsite www.RedRoofLovesCountry.com in music videos and in interview shorts, which Rink Entertainment created. Related ArticlesYahoo Gets Its Olympic Games Face OnUnilever Revives Webisodes for I Can’t Believe It’s Not ButterSponsored Content
Follow the MoneyMay 1, 2007 5:01 PM Brands are spending more on interactive marketing. But are they getting the return they need?... Further coverage: Interactive MarketingStarburst ‘Shares’ Candy Over the WebJul 21, 2008 6:05 AM, PROMO Xtra, By Brian Quinton Mars’ Starburst candy brand is introducing a new product, Gummi Burst, with a burst of digital content on assorted areas of the Internet to maximize reach.... Samsung Invites Mobile Users to Take Some Video SwingsJul 17, 2008 6:04 AM, PROMO Xtra, By Brian Quinton Electronics maker Samsung is promoting the video capabilities of its new Instinct mobile phone with a set of ballpark Webisodes ... Red Roof Inn Goes Country in New CampaignJul 14, 2008 6:02 AM, PROMO Xtra Red Roof Inn is playing a new tune to appeal to country music fans under a fresh campaign with television network Great American Country.... Bluetooth-WiFi Messaging Tested at Daytona 400Jul 9, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco Stock car racing fans at the Coke Zero 400 in Daytona last weekend accessed information about entertainment and driver appearances through a new system of ad-supported Bluetooth and WiFi messaging that could migrate to other tracks and sports facilities.... Holiday Inn Express Lures Business Travelers with WebisodesJul 9, 2008 6:01 AM, PROMO Xtra Holiday Inn Express is rolling out a new Web series targeting business travelers to entice those on-the-go to spend more time at the hotel chain.... MTV Pushes iTV Ads in Cadbury CampaignJul 8, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco MTV Networks is showcasing an interactive advertising template in a deal to promote Cadbury candy in a teen reality series debuting this week on the Dish Network.... Valvoline Shifts to High Gear with Mobile CouponsJul 7, 2008 6:01 AM, PROMO Xtra Valvoline Instant Oil Change centers will begin offering mobile coupons to customers in three metro markets using the couponing platform from Cellfire.... Yahoo Gets Its Olympic Games Face OnJul 3, 2008 6:02 AM, PROMO Xtra, By Brian Quinton A new Web site within the Yahoo Sports portal will give visitors a host of ways to follow the Olympic Games over the Internet—and marketers a number of ways to link their brand names to the online action from Beijing... Shelf HelpJul 1, 2008 12:00 PM, Brian Quinton Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (www.borders.com) in... Who Let the Dogs Blog?Jul 1, 2008 12:00 PM, Brian Quinton On the Internet, no one knows you're a dog, the cartoon says. But if you're a dog and don't care who knows it or a cat comfortable with your feline side... |
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