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NBA Fans Select Slam Dunkers in Sweeps ContestMaking the fan-friendly NBA All-Star Game weekend festivities fan-friendlier, the league is giving fans a chance to choose a rookie player for the annual Sprite Slam Dunk contest.... |
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Interactive Marketing Archive
Casual Games, Serious Marketing
Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,...
Weekly Game Show Picks Contestants from the E-Audience
The tech's new, but the idea is as old as You Bet Your Life or Let's Make a Deal. A Boston-area entrepreneur is streaming a weekly game show over the...
Is now the Right Time to Leverage Social Media
With the economy in turmoil, marketers are looking to make every penny accountable and everybody count. Social media campaigns can be comparatively inexpensive,...
Sony to Pay $1 Million to Settle COPPA Case
Sony’s music division agreed yesterday to pay $1 million to settle a lawsuit brought by the federal government alleging that the company knowingly collected and used personal data from as many as 30,000 children under the age of 13....
Promotions that Work in a Down Economy
When it comes to the state of online marketing for 2009, there's a saying going around: Flat is the new up. In other words, marketers and agencies are...
Top Legal Issues to Watch with User Content
While some sources are sounding the death knell for user-generated content (or UGC), by most accounts it is still going strong, with both users and creators...
Office Max's Elf Yourself Returns
When did Christmas become the season for viral marketing via photo uploads? Yet it has, and agency EVB has had a lot to do with that new tradition, having...
Social Network Campaign Promotes "The Day the Earth Stood Still."
ever play that mental game about what one thing you would save from a house fire? Twentieth Century Fox and agency Moxie Interactive want to get you thinking...
Top 5 Gifts People Want for the Holidays
Gift cards or gift certificates 54.9% Books, CDs, DVDs, videos or video games 50.0% Clothing or accessories 49.8% Consumer electronics or computer accessories...
Gears of War Stages Direct Mail Promo
If the holiday season seems a little more apocalyptic than usual this year, blame the makers of video and computer games, who are filling our TV screens...
