INTERACTIVE MARKETING
Chief Marketer 2011 Interactive Marketing Survey: More Tools, More Tryouts for Interactive MarketersGet a full look at what marketers big and small are piloting in digital, and why they're not sweating the ROI--yet... |
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THE 2011 PROMO 100
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Check out our Top 10 Interactive Marketing agencies
Interactive Marketing ArchiveCoke Capitalizes on Second Screen Media, Polar Bears for Super BowlIn the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends. Their antics and reactions to the game, and much-anticipated commercials, on Feb. 5 will be streamed live on digital and mobile screens as they share a Coke in their ice cave with fans invited to join in.... eBay Interactive Store Fronts Trigger Mobile Donations for Toys for TotsTis' the season for giving and eBay has dreamed up an innovative way for people in New York City and San Francisco to make donations to Toys for Tots.... AllYou.com Aggregates Grocery Circulars OnlineAllYou.com has launched an interactive tool that lets consumers browse all the main grocery circulars in their neighborhood by ZIP code ... Augmented Reality Sweepstakes Helps A&E Debut 'Breakout Kings'A&E is promoting its new series, “Breakout Kings,” with a sweepstakes where players hunt down augmented-reality fugitives on their iPhones. The “Catch a Con” sweepstakes, run by augmented reality platform GoldRun, pulls players into the plotline of the show to hunt down escaped prisoners hiding out in New York’s Union Square, Chicago’s Magnificent Mile, Philadelphia’s Rittenhouse Row and in Los Angeles and San Francisco. ... Optimizing Facebook's News Feed to Get More "Likes"As brands come to use and understand Facebook more, they learn the best promotional strategies and tactics for them to best engage their audience like these promotions run by Speed TV and Miller Lite. one of the most important techniques a brand must learn is how to optimize posts to make them more “likeable,” or worthy of clicking "like." There are many ways to do this, but the method that is by far the most mysterious to brands is the often misunderstood News Feed.... 5 Reasons Not to Run Standalone Facebook PromotionsWith all the rush to market on Facebook, don’t push aside the ol’ tried-and-true branded Web site. Johnson Controls, a provider of mechanical equipment and systems that control commercial building systems, is promoting its video contest, "Campus Green Scene," on the corporate website—as well as a microsite and Facebook. ... More Interactive Marketing Articles
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