Latest News
LATEST NEWS
Muscle Milk Energizes Sales with Shaq in ARProtein beverage Muscle Milk will market one of its flavors to the Cleveland OH market via an augmented reality tie-in with Shaquille O'Neal, a star player for the Cleveland Cavaliers since June 2009 and an Ohio native... |
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Industry Trends
2009 Promo Interactive Trends Report
Online Goes MainstreamTo paraphrase Homer Simpson, interactive marketing is there anything it can't do? Well, yes, and that's why spending on U.S. digital marketing will make... |
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Latest Research
Latest ResearchSix Million More Seniors OnlineWhile people 65 and older still make up less than 10% of the active Internet universe, their numbers are on the rise, according to Nielsen... |
The Promo 100Check out our Top 10 Interactive marketing companies. View all Promo 100 winners here.
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Interactive Marketing Archive
Online Goes Mainstream
To paraphrase Homer Simpson, interactive marketing is there anything it can't do? Well, yes, and that's why spending on U.S. digital marketing will make...
Cheez Doodles UGC Contest Lets Kids Interact with Mascots via Augmented Reality
Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out....
2009 Finalists
This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at...
Promo Interactive Survey Shows Brands See More Potential in Digital Media Than Ever
Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability...
Nokia Drives Mobile Phone Marketing
Eric John, head of glbal marketing for Forum Nokia, talks about mobile phone sales and mobile marketing...
Elvis "Gift" Appears on Facebook
Elvis "Gift" Appears on Facebook...
More Interactive Marketing Articles
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The Interactive BlogPromo Interactive BlogPROMO editor at large Brian Quinton writes and directs the content for Promo Interactive, drawing on years of experience covering web marketing and analytics. Join the discussion today... Interact with US! |
External Resources
Interactive Advertising Bureau
IAB is comprised of more than 375 leading media and technology companies responsible for selling 86% of online advertising in the U.S. It is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend.
Search Engine Marketing Professional Organization
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.
Web Analytics Association
The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.
