LATEST NEWS
Foster Grant Links Code at Retail Straight to Web BrowserFoster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail... |
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2009 Promo Interactive Trends Report
Online Goes MainstreamTo paraphrase Homer Simpson, interactive marketing is there anything it can't do? Well, yes, and that's why spending on U.S. digital marketing will make... |
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Latest Research |
The Promo 100Check out our Top 10 Interactive marketing companies. View all Promo 100 winners here.
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Interactive Marketing Archive
Brands Power Up Promos for “Iron Man 2”
The comic-book action blockbuster “Iron Man 2,” set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions that it leaves other holistic campaigns looking some serious degrees short of a full 360. ...
CM's Annual Interactive Marketing Survey
In 2009 the Chief Marketer Interactive Survey showed marketers deciding to follow online audiences into social networks, where the branding effects were...
Online Goes Mainstream
To paraphrase Homer Simpson, interactive marketing is there anything it can't do? Well, yes, and that's why spending on U.S. digital marketing will make...
Cheez Doodles UGC Contest Lets Kids Interact with Mascots via Augmented Reality
Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out....
2009 Finalists
This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at...
Promo Interactive Survey Shows Brands See More Potential in Digital Media Than Ever
Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability...
More Interactive Marketing Articles
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External Resources
Interactive Advertising Bureau
IAB is comprised of more than 375 leading media and technology companies responsible for selling 86% of online advertising in the U.S. It is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend.
Search Engine Marketing Professional Organization
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.
Web Analytics Association
The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.
