Apr 8, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco

Sprint is running a major customer appreciation campaign, offering more than 30,000 free tickets to NASCAR events around a Sprint-sponsored race on May 15-17.

The mobile carrier is offering customers 20,000 free tickets to the NASCAR Sprint All-Star Race itself on May 17 at the Lowe’s Motor Speedway in Charlotte, N.C. It’s also offering 10,500 tickets to the Sprint Pit Crew Challenge event, including Q&A sessions with NASCAR drivers, on May 15.

Sprint customers can register for the tickets on a first-come, first-served basis by creating an account at Sprint.com via MySprint. Registration runs through April 30, or when all tickets are taken.

“We have a lot of NASCAR assets and we wanted to share them with our customers,” said Sprint spokeswoman Kimberly Meesters.

She said tickets were going fast in the giveaway that started last week. Some 1,000 tickets for lunch and a chartered bus tour of Hendrick Motorsports, Michael Waltrip Racing and Joe Gibbs Racing in Charlotte on May 16 are already gone. So are tickets for pit tours preceding the race and spots for Sprint customers to have a front row view of driver introductions at the race track.

Dubbed the “Sprint All-Star Customer Celebration,” the events in Charlotte will be followed shortly by other special NASCAR event offers for its customers during the current season, Meesters said.

DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. Renew your subscription Subscribe to the magazine Sign up for email newsletters

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info