Learn To Generate 'Return On Customer'

(Small Business Review)—To build long-term value for your business, invest in your relationship with existing customers—your most valuable assets.

Business owners agree that a company's most vital assets are its customers. Unfortunately, most businesses don't focus on improving return on those assets. More often, business owners focus on near-term results. And that, says renowned business consultants Don Peppers and Martha Rogers, can lead to bad decisions.

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