Postscripts

CHEVRON: launched a holiday gift card program to benefit the U.S. Marine Corps Reserve Toys for Tots program. Customers who buy a $50 Chevron gift card at participating Chevron dealers can choose one of three toy Chevron cars to donate. Cards must be purchased by Dec. 31 to enable participation in the Toys for Tots program.

SUBWAY: has teamed up with InComm to offer gift cards at retail outlets. The cards are available in pre-set amounts at stores including Wal-Mart, CVS/pharmacy, Rite Aid, Barnes & Noble college bookstores, Long’s Drugs, Kerr Drug, H-E-B Grocery, Winn-Dixie, Hastings, Schnuck Markets and Brookshire Brothers in the U.S. In Canada, the cards are available at American Greetings, Glentel, Pharmacy 1 and Shoppers Drug Mart. In Subway locations, the gift cards can be loaded with amounts ranging from $5 to $100.

CARL’S JR. and Hardee’s restaurants are out with new kids’ meal premiums tied to upcoming CG-animated film “Igor” by The Weinstein Co. and Exodus Film Group. Each Cool Kids Combo meal will include one of four custom-designed “Igor” premium toys. In-store displays and online marketing support the promotion. The film is schedule for release on Oct. 24, 2008. More than 3,000 restaurants will participate in the promotion.