Postscripts

BORDERS: has launched its latest “Dream Rewards” contest with Disney Publishing Worldwide. Borders Rewards members with children who are six- to 11-years old can enter for a chance to create a new fairy for inclusion in an upcoming Disney Fairies book and win a five-day for four to the Walt Disney World Resort. To enter, children must draw their own original Disney Fairies character on Borders' entry form and describe their new fairy in 50 words or less. Forms are available at www.BordersDreamRewards.com. The deadline is April 30. Some 25 million people belong to the retailer’s free loyalty program.

BASKIN ROBBINS: is launching its second annual 31 Cent Scoop Night celebration on April 30 from 5 to 10 p.m. in its 2,700 stores to thank customers for their patronage. During the event, 2.5-ounce ice cream scoops will be available for 31 cents. In addition, the company will also partner with the National Fallen Firefighters Foundation to donate $100,000 to the organization. At select locations, local fire departments will collect donations and scoop ice cream.

HSBC: is partnering with Loyalty Lab to provide loyalty and CRM programs to retailers, which will offer private label and co-branded credit cards through the HSBC. The agreement, announced last week, lets HSBC’s 70 merchant partners tap into Loyalty Lab’s offerings. Loyalty Lab is a loyalty program management, e-mail, campaign management and incentives company.