Postscripts

BURGER KING: has teamed up with 4Kids Entertainment to launch a global partnership to develop kids’ meal premiums based on Monster Jam, a touring monster truck property. One of eight premiums targeting kids six to 12 will be available with any BK Kids Meal purchase through March 9 at participating restaurants. The toys include Grave Digger, Maximum Destruction, Avenger, Blue Thunder, Blacksmith, King Krunch, Bounty Hunter and Pastrana 199. In-restaurant signage, TV spots, online content and Burger King newsletters will support the promotion.

BEST WESTERN INTERNATIONAL: is rewarding members of its Speed Rewards program with the chance to earn double points or double miles when they stay two or more times at a Best Western property through April 6. Points can be redeemed for NASCAR–licensed merchandise, including wheeled coolers, die-cast cars and racing jackets. Details about the promotion are available at http://www.bestwestern.com/spring.

MCDONALD’S: is rolling out its latest Happy Meal premiums tied to the upcoming release of “The Spiderwick Chronicles.” People who buy a Happy Meal through March 13 will receive one of eight character toys, which light up, and a “Seeing Stone, which contains a holographic image. Various premiums contain voices from characters from the film. “The Spiderwick Chronicles” tells the tale of twin brothers Jared and Simon, their sister, Mallory, and their mother, who move away from the big city to a mansion owned by their uncle. When a series of strange happenings suggest that Jared may be causing a number of disturbances, the siblings band together to find out what is going on. Soon they discover the magical history of the land. The movie opened on Feb. 14.