P&I Postscripts

CHOICE HOTELS INTERNATIONAL: has named Edward J. Valle chief marketing strategist. In this position, he will provide leadership for the company's consumer marketing efforts, including advertising, promotion and strategic marketing activities, as well as the Choice Privileges rewards program. Most recently, Valle worked as vice president of marketing for Panera Bread Co.

THE ADVERTISING SPECIALTY INSTITUTE: has named Jason Ostrow executive director of distributor services. He will continue to be responsible for managing the distributor business for ASI Canada, but will add on responsiblity for new business development in ASI’s major account division. Ostrow joined ASI in 2004 as account manager. He reports to Heather DiPrato, vice president of distributor services.