P&I Postscripts
GAS STATION TV: has introduced a service that combines its customizable on-screen promotional messages with on-demand coupons that customers can print at the gas pump and redeem in the service station. GSTV delivers programming including local and national news, sports, weather and traffic information on 20" TV monitors embedded into gas dispensers. A portion of the programming is dedicated to delivering messages that promote retailers' convenience store offerings with up to four messages aired during each customer's visit. GSTV is currently in the Atlanta, Dallas and Houston markets, and is rolling out to more than 7,000 screens across the top 15 markets in the U.S. by the end of 2007.
MALL NETWORKS: has hired Kristyn Golier as VP-merchant development. She will take a major role in managing the company's strategic relationships with online retailers and affiliate retailers. Most recently, Golier has been with Upromise (now part of Sallie Mae), the largest coalition loyalty program in the United States as director of online shopping.
Want to use this article? Click here for options!
© 2012 Penton Media Inc.
Acceptable Use Policy blog comments powered by Disqus








