P&I Postscripts

BURGER KING: is out with new kids meal premiums tied to MGA Entertainment's popular Bratz collection. More than 7,000 Burger King restaurants nationwide will feature the Bratz Genie Magic Fashion Doll for girls in the meals. Consumers can choose one of four Bratz toys—a mystical mini purse, a Bratz picture pillow, a fortune-telling compact or dazzlin' bangles. For boys, consumers will receive one of four G.I. Joe Sigma 6 toys, including a hi-tech night cam, G.I. Joe Snake Eyes sling rings, a code decoder or a watch unit. In-store signage and online materials support.

SEARS, ROEBUCK AND CO.: has expanded its Web site, Sears.com, to allow customers to redeem gift cards for purchases at the site. Sears has also added new online product categories including tires, shoes and home health care and wellness items.

AVIS: is out with a summer safety promotion, giving copies of the Family Safety Travel Guide to customers. The guide includes tips on passenger and vehicle safety, family friendly in-car activities and games and bike safety information, along with peel-n-stick bike reflectors and safety-themed temporary tattoos. Also included is a coupon for $10.00 off a Bell toddler or child bicycle helmet or helmet set, redeemable nationwide at Toys 'R' Us. The new program is part of the Avis Cares suite of services that work to make travel safer and stress-free.