P&I Postscripts

MCDONALD'S: is out with new toy premiums as part of its Happy Meals and Might Kids Meals offerings, featuring DIC Entertainment's Trollz collection and Wild Planet's Spy Gear. Consumers who visit participating McDonald's restaurants will receive one of eight Trollz with neon hair for girls in McDonald's Happy Meals and Mighty Kids Meals. Each Trollz Happy Meal toy includes a "Trollar" worth 150 Trollar dollars redeemable at Trollz.com. For boys, McDonald's will offer one of eight Spy Gear gadgets including agent specs, spire wire, spy wrist and motion sensor. The premiums are available through April 13 or until supplies last.

LOYALTY LAB: San Francisco, hired Doug Brewsher as VP-analytics and George Shahid as CFO at the CRM direct-marketing agency. Brewsher heads up Loyalty Lab's new consulting division, helps design new CRM and loyalty strategies, and brings new technology to current programs. He had been co-leader of McKinsey & Co.'s CRM division. Shahid had been COO and CFO of CRM services firm BlueRoads Corp. and earlier was COO of Portalwave, a Web services software company.