P&I Postscripts

AHOLD USA: has launched a gasoline loyalty program in 70 Giant Food Stores and Tops Markets. The Gas Extra Rewards program lets loyalty card holders earn gas discounts through store purchases. It also lets the retailer cross-promote grocery items at the pump to drive store traffic. Fuel-marketing firm Excentus Corp., Irving, TX, handles the overlay for Ahold.

MARRIOTT INTERNATIONAL, INC.: is out with a new sweepstakes that will award one grand-prize winner a choice of 3 million Marriott Rewards Points or 3 million airline frequent flyer miles. Consumers can enter the Marriott Dream Destinations sweepstakes by logging on to Marriottdreamdestinations.com or via scratch off instant-win card from select Marriott Vacation Club desks. The sweepstakes ends Sept. 30, 2007. Online materials support.

GIFTCERTIFICATES.COM: added AirIncentives as a redemption option within its travel category. The program allows a marketer to pre-purchase, in bulk, frequent-flyer miles to offer as incentives. Customers can redeem miles on their choice of five North American airline award programs.