P&I Postscripts

MCDONALD'S USA: is out with new premiums based on the popular Strawberry Shortcake franchise and the animated series Dragon Boosters. Through Feb. 23, consumers will receive one of eight Strawberry Shortcake characters, some which include lip-gloss under the characters' hats, and one of eight Dragon Booster action figures with the purchase of a Happy Meal or Mighty Kids Meal at participating restaurants.

DELTA AIRLINES: has launched a new corporate loyalty program, Skybonus, for small and medium enterprises in India. Under the program, companies receive points for travel on qualifying flights on Delta and Song flights. Points are redeemable for rewards, including Delta flights, travel upgrades and membership of its crown room club, and can be redeemed by any member of the company.

FTD.COM: has signed a multi-year contract with WebLoyalty that sends loyalty-club offers to FTD.COM customers. Norwalk, CT-based WebLoyalty has contracted with 100 online marketers to distribute subscription offers as a "thank you" for purchases made at marketers' sites (P&I, Dec. 21).