P&I Postscripts

DELTA AIRLINES: was honored April 30 at InsideFlyer magazine's Freddie Awards for helping to start and shape the world of loyalty programs during the last 25 years. Delta, along with American Airlines and United Airlines, received InsideFlyer's Lifetime Achievement Award for their frequent-flyer programs. This is the second time Delta has been recognized by the award program. The airline's SkyMiles program received the 2001 Industry Impact Award for industry-leading and customer-focused promotions after the Sept. 11, 2001 terrorist attacks.

1-800-FLOWERS.COM: has expanded its customer retention and loyalty programs where shoppers can earn "petals" in the new Fresh Rewards program. Shoppers can earn petals when making purchases at 1-800-Flowers.com or via the toll-free number. Earning petals qualifies customers for VIP status, which gets them exclusive promotions and products, access to special collections and discounts. The platform is operated by Loyalty Lab's Customer Relationship Manger Suite.