P&I Postscripts

VESDIA CORP.: and school-fundraiser Schoolpop have bought OneCause, an online fundraising service for Catholic and Lutheran schools and churches. The program compliments Schoolpop; both programs donate 1% of members' purchases to the school or church of a member's choice. Atlanta-based Vesdia owns an equity interest in Schoolpop and runs the program, in addition to a handful of other coalition loyalty programs that give rebates to members when they shop with participating merchants. Terms of the OneCause deal were not disclosed.

THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has debuted its new magazine Promotional Consultant with the March/April issue. The bi-monthly, digest-sized pub offers tips, case studies, trends and other information for promotional products sales reps.