P&I Postscripts

JETBLUE AIRWAYS CORP.: is celebrating its fifth year of the TrueBlue program, the low-cost carrier’s customer loyalty offering. Earlier this month, the airline registered its five millionth member. Under the program, TrueBlue members earn points for flights flown. It has experienced a nearly 40% year-over-year membership growth rate since its inception.

SHELL CREDIT CARD: will reward account holders with extra incentives toward fuel purchases. Customers who open a new Shell credit card between July 2 and Sept. 30 can earn 25 cents per gallon for every 100 gallons of Shell gasoline they buy. Registration is available at ShellCreditCard.com. New account holders will have 90 days to reach the 100-gallon mark to qualify. Once consumers meet the threshold, they will receive a $25 Shell gift card by mail. The company is using the incentive to book more than 25,000 new accounts. Radio spots, newspaper ads, Internet ads and P-O-P support the promotion.