P&I Postscripts

BORDERS: is offering three limited edition gift cards designed around the seventh and final book in the Harry Potter series. The holographic 3D images can be valued at $5 to $500. In addition, customers who by Harry Potter and the Deathly Hallows after its July 21 release will get a free poster featuring the book’s cover art.

GENERAL GROWTH PROPERTIES: will carry American Express special-occasion gift cards in its malls. Three lines of AmEx cards (Especially for Kids, Especially for Teens and Especially for Birthdays) are available in 10 GGP malls now, and will expand to more outlets this summer. Some of the malls’ retailers will issue special offers for shoppers with AmEx gift cards, including Build-A-Bear Workshop, f.y.e., KB Toys, Kid's Foot Locker, and California Pizza Kitchen. Separately, GGP’s Las Vegas property, Fashion Show, will begin carrying AmEx’s classic gift card.

LOYALTY MARKETING SHOP: Dunnhumby USA has added an Atlanta office, in addition to its Cincinnati headquarters. The UK-based firm is best known for its work on UK grocer Tesco’s loyalty marketing. Dunnhumby first opened shop in the U.S. in 2002 to handle Kroger’s loyalty marketing. The Atlanta office will serve Kroger, as well as The Home Depot and Coca-Cola. Dunnhumby expects to have 25 staffers in that office by fall, and add 35 staffers to its Cincinnati operations, bringing the total there to 215.