The Other Audience: Employees
Who would take issue with the need for precision and purpose in the marketing message, crystal clarity in the brand promise, and frequent communications of both? ...
Qdoba Mobilizes Loyalty Program
A franchisee within the Qdoba Mexican Grill chain of fast casual restaurants has just opted to take the existing loyalty program for its 26 outlets mobile in partnership with Tetherball, a mobile loyalty platform...
Mobile Tunes Up Loyalty for Oil Change Chain
A Southern California chain of auto lube shops is using mobile to find and retain customers interested in getting car-care value offers over their mobile phones. In a six-week campaign that launched in late April...
P&I Postscripts
PLAYSPAN: has released a co-branded gift card, The PBS Kids Play!, for kids to subscribe to the Kids Play...
American Airlines Seeks Loyalty Among Hispanics
American Airlines has launched its largest initiative to date to bring in new members to its loyalty program....
Loyal CPG Buyers Defecting at Unexpectedly High Rates: Report
A new version of a study tracking brand loyalty among consumer packaged goods (CPG) finds that the average brand lost one third of its most loyal U.S. consumers between 2007 and 2008...
Hyundai Offers Gas-price Guarantees for Summer
As the summer travel season pushes gas prices higher, Hyundai is adding fuel to its portfolio of Assurance auto price promotions with a buyer’s guarantee that will lock in a gas price of $1.49 a gallon for a full year on purchases or leases of selected models between July 1, 2009 and August 31...
Kraft Foods and Sam’s Offer Free Menu Planner
Kraft Foods and Sam’s Club are offering consumers a free planner to help plan two weeks worth of meals...
New Rules of Loyalty Marketing
Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look...
P&I Postscripts
IKEA: has deployed 18 Xen X5 customer loyalty-registration kiosks in six of its Belgian stores...
Coupons.com Downloads in 2009 So Far Beat All of 2008
In the first five months of 2009, digital coupon provider Coupons Inc. has already seen more downloads of its discount offers than in all of 2008...
Hyatt Puts Out the “Big Welcome” Mat for Loyalty Members
How do you promote a lodging loyalty program when businesses are slashing travel and consumers are perfecting the stay-cation? ...
Chief Marketing Officer Council and InfoPrint Solutions Co., the joint venture between IBM and Ricoh, plan to launch a research initiative this summer to develop best practices for loyalty programs. The research will be groundbreaking in that it will offer new and creative ways in which marketers can use rewards, loyalty, perk and points programs to not only retain customers, but to acquire new ones, the companies said. “A critical mandate for survival in today's tough economy,” they said. The groups will audit and assess the operations and innovation in loyalty club programs as well as gain a deep understanding of the value and utilization of customer data to drive response rates and top line growth, the firms said. Part of the initiative, called Getting a Lift from Loyalty, will be to develop multiple pilots to test a variety of optimized communications within loyalty programs. More than 75% of consumers are members of loyalty or rewards programs and 25% belong to two or more, according to the CMO Council. Marketers spend more than $1 billion on these campaigns, but many do not have clear strategies for optimizing the return on investment, the companies said. A report on the results is expected by the end of the year, said InfoPrint spokesperson Tracey Sheehy.
Chief Marketing Officer Council and InfoPrint Solutions Co., the joint venture between IBM and Ricoh, plan to launch a research initiative this summer to develop best practices for loyalty programs...
Condiments Knock Ready-to-Eat Cereal off No. 1 Coupon Spot
As the BBQ season gets underway consumers are stocking up on condiments and using coupons to get some bargains...
Rymax Hires Director of National Product Sales
Rymax Martketing Services, Inc., has hired Jeffrey Brenner as senior director of national product sales...
P&I Postscripts
THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: Presidents’ Forum has a new name and new partners...
The Costs of Lost Employee Productivity
In today’s economic environment, employers are struggling to find every advantage possible in order to thrive, grow or simply to stay in business...
Orange Julius Coupon Offers Free Light Smoothie
Orange Julius is encouraging consumers to try its new Light Smoothies with a coupon that can be downloaded from its Web site...
Proforma Merges with Barry Roberts
Proforma Executive Business Services, a provider of promotional products, printing and marketing services, has merged with promotional products distributor Barry Roberts Inc...
BDA Promotes Evani to VP Sales for Consumer Products Division
Brand merchandise company, Bensussen Deutsch & Associates, Inc., has named Lucky Evani vice president of sales for its consumer products division...
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