P&I Postscripts
RENAISSANCE HOTELS: this fall is offering guests who pay with an American Express Card for a weekend stay will receive a voucher redeemable for their choice of a $50 complimentary gift card...
McDonald’s Gives Rail Riders Coupons and a Free Ride
Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers...
DQ Crowdsources the 25th Blizzard Birthday
Frozen treat retailer Dairy Queen reached out to its loyalists in selecting the design for a new logo that will roll out next year, celebrating the 25th anniversary of the invention of its iconic Blizzard dessert...
Cereal Hangs on to Top Coupon Ranking
Cereal, an increasingly expense staple for many families, has retained the No. 1 spot on the Top Ten list of the most popular online coupon categories printed in August, according to Coupons.com...
P&I Postscripts
CHOICE HOTELS INTERNATIONAL: has named Edward J. Valle chief marketing strategist...
Canadian s Give Loyalty Communications Mediocre Grades for Relevance
A customer loyalty agency Direct Antidote finds that more than three quarters of Canadian consumers don’t think much of the relevance of messages they get from loyalty programs...
PROMO’S 2009 P&I Survey Finds Signs of Change in Customer Incentives
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey...
Sears, Kmart Roll Out Christmas Clubs to Drum Up Holiday Spending
Having gotten good results last year by marketing layaway options in its Sears and Kmart brands, Sears Holdings is adding a twist to another idea from an older retail time: the Christmas Club saving account...
Entertainment.com Names Top U.S. Travel Spots for 2009
Entertainment.com, a Web site and offline publisher that creates discount-coupon books targeted to specific cities...
Dannon Debuts Loyalty Program
Dannon, for the first time, has rolled a promotional loyalty program across all of its brands...
Safeway Customers Support Local Schools with Purchases
Safeway Inc. is running its fifth annual back-to-school program where customer purchases help support local schools...
Canadians Flock to Loyalty Programs
Canadians like loyalty programs. In fact, almost all of them do. In a recent survey, 93.6% said they belong to at least one program...
P&I Postscripts
JIFFY LUBE: has launched a rewards program that gives customers 50% off their third Jiffy Lube oil change on the same vehicle. Customers can sign up at local Jiffy Lube service centers or online...
Domino’s Franchisee Offers Gift Cards, “Idol Live” Tickets to Jobless
A Domino’s Pizza franchisee in the Charlotte, NC, market will do his part to offer a little economic stimulus, giving away free Domino’s gift cards to unemployed customers and a pair of tickets to see the Charlotte performance of the “American Idol Live” show tour...
Quiznos Offers Second Subs for $1
Sandwich quick-service chain Quiznos is offering a buy-one-get-one-for-a-buck deal on selected menu items now through Labor Day...
Cold Stone Creamery/NFL Gift Card Benefits Cancer
Cold Stone Creamery is benefiting the National Breast Cancer Foundation through a partnership with National Football League icon Larry Fitzgerald Jr....
Buy at Office Depot; Get a Coupon for Foot Locker
Office Depot and Foot Locker are hoping to attract back-to-school shoppers in a duel promo offering discounts and other incentives...
P&I Postscripts
TBA GLOBAL: the connective marketing and communications agency, has reached an exclusive agreement with UK-based instinctif to bring employee engagement services to North America...
American Airlines Runs Contest to Build Hispanic Loyalty
American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program...
Participation in Loyalty Programs Gets a Booster Shot
Participation in loyalty programs is on the rise, a sign that consumers are looking to make the money they spend work harder to stretch household budgets...
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