P&I Postscripts
THE ADVERTISING SPECIALITY INSTITUTE: has promoted Dan O'Halloran to executive vice president of distributor services. He had been senior vice president of distributor service...
Five Decisions that Drive Customer Loyalty
This book is about earning the right to have customers tell your story. When you make decisions that respect ad honor customers, you will earn their admiration; eventually even love. Then customers will begin to grow your business for you...
Target Puts Gift Cards at Center of Holiday Campaign
Target is using gift cards as an incentive to get people to shop in its stores...
Online Gift Card Purchases on the Rise
Consumers are more often moving online to buy gift cards where retailers are offering incentives and other improved experiences...
Loyalty Programs Undergo 2010 Facelift
Next year, loyalty programs will undergo a double facelift...
P&I Postscripts
PETCO: is offering its loyalty members a free photo of their pet if they make a purchase on Dec. 5...
Wyndham Gives 200,000 Points for Travel in Exchange for Advice
Wyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use...
Pathmark Will Apply Web Coupons to Loyalty Cards
Pathmark has become the latest supermarket chain to link digital coupons to its loyalty program with the launch on the “Online Advantage”, a new enhancement to its “Advantage Club” program...
Fed Lays Out New Gift Card Rules
Tougher restrictions have come down on companies offering gift cards...
Loyalty: The Year Ahead
In 2010, the loyalty landscape will continue to be quite dynamic as companies continue to adapt to the uncertain economic climate. In particular...
Sales Declines May be Slowing for Promotional Products
The stormy economy has put a hurtin’ on promotional products sales...
P&I Postscripts
WALMART: is offering a $100 gift card with each purchase of a BlackBerry mobile phone and two-year contract...
Starwood Taps into Social, Mobile Habits of Its Most Valuable Loyalty Members
In what it claims is the first effort by a lodging loyalty program to appeal to offer a full menu of social-and mobile-media options, Starwood Preferred Guest...
Aramark Loyalty Program Offers Games and Sweepstakes
Food service provider Aramark Higher Education has expended its loyalty program to encourage college students to dine on campus by offering a range of games and prizes as incentives...
Ad Specialty Sales Off 10.9% in Q3
The third quarter saw ad specialties sales drop 10.9%, or about $551 million, versus the same period last year, according to the Advertising Specialty Institute...
Use of Coupon Web Sites Grows
People using coupon Web sites is on the rise. In a surprising find, most of these coupon downloaders are people among the highest education and income brackets...
Best Practices for Taking up the Cause
Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand offering no such promotion sitting on shelf next door, many people will choose the charitable offer...
Hostess Rebate and Sweeps Promotes DVD Release
Hostess is once again partnering with DreamWorks Animation SKG, Inc. for a Halloween-themed campaign that encourages people to buy a newly released DVD...
Loyalty’s Lost Mantra: Relevant Messaging
In the 1977 Woody Allen classic “Annie Hall,” actor Jeff Goldblum, portraying a Southern California partygoer, tells his guru over the telephone—I forgot my mantra...
Del Taco Offers Free Tacos in Exchange for Loyalty
Del Taco last weekend began a campaign to give away two free chicken soft tacos to customers who joined its loyalty club, Raving Fan eClub...
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