Marketing Loyalty to Boomers
The impending implosion of Baby Boomer spending threatens to send the U.S. economy into a Japanese-style "Lost Decade" marked by low GDP growth and high unemployment...
P&I Postscripts
GIFTCARDRESCUE.COM: the gift card exchange Web site, has struck a deal with Amazon to allow customers...
Long John Silver’s Launches Pollock with Sweeps, Coupon Sampling
A new campaign by quick-serve seafood chain Long John Silver's combines printable coupons for menu samplings with an online sweepstakes that could net the winner $20,000...
Amex Pitches Card Use During NYC Restaurant Week
American Express cardholders have been given another reason to use their cards when dinning out in New York City this week...
Microsoft’s Big Apple Bing Maps Challenge
In an effort to build some awareness of the leading-edge mapping functions recently unveiled for its Bing search engine, Microsoft has announced the "Bing Maps Challenge"...
Coupon Use Skyrocketed in 2009
Consumers are using more coupons on an annual basis for the first time since 1992 and coupon distribution has hit the highest level recorded since tracking began in 1988, according to Inmar...
Corporate Incentives “Cautiously Optimistic”: IRF Study
A survey of those involved in the incentive travel industry has found a certain degree of optimism that corporate budgets for such programs will hold steady or even see moderate increases in 2010...
BDA Hires Former Nintendo Marketer for Power A Division
Power A, a manufacturer of licensed retail consumer electronics accessories and the consumer products division of Bensussen Deutsch & Associates Inc., has hired John Moore as divisional vice president of product development and marketing...
P&I Postscripts
OMNI HOTELS & RESORTS: is launching a promo just in time for Valentine’s Day to attract romantics. The "Double Bubble" getaway begins with guests being welcomed with a commemorative ice bucket...
Spot Shot Cleaner Hooks into Kid Film Fare
A new tie-in incentive campaign is giving parents two things they may need badly for a happy home: a DVD version of the animated film made from the modern children's book classic "Cloudy with a Chance of Meatballs"...
Hilton Gives Loyalty Members, Staffers a Shot at the Grammy Red Carpet
Hilton Hotels will celebrate its 22nd year as a partner of the Recording Academy with a pair of campaigns—one for loyalty members, one for staff associates-- tied to the 52nd Grammy Awards ceremonies, to be broadcast on January 31...
Borders Names Dan Angus VP of Customer Loyalty
Borders Group, Inc. has a new vice president of customer loyalty...
Melting Pot Uses "Valentine's Day" Flick to Build Loyalty
The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film "Valentine's Day"...
Office Depot Opens Loyalty Program in Puerto Rico
Office Depot, which first opened locations in Puerto Rico in 2007, is now offering residents there the opportunity to join its Worklife Rewards loyalty program...
P&I Postscripts
VISA: a worldwide Olympic Games' sponsor for more than two decades, is encouraging cardholders to increase their frequency of use by offering a sweepstakes that will award one winner a trip to the Olympic Winter Games for life...
Whataburger Shares Free Food with Online Holiday Coupons
A thank-you couponing campaign by quick-service chain Whataburger will reward holiday shoppers with a dozen online free-food offers by the time Christmas Eve arrives...
Whole Foods to Pair Online Coupons with In-store Guide
Natural and organic grocer Whole Foods Market has begun offering online coupons to complement its in-store value guide, The Whole Deal...
Groupe Aeroplan Seals Deal to Buy Carlson Marketing
Groupe Aeroplan Inc. has finalized its agreement to purchase Carlson Marketing Worldwide for $175.3 million...
The Reward Cardholders' Bill of Rights
The Consumerism movement, which began in the 1950s as a reaction against predatory business practices, reached its zenith in 1962, when U.S. President John F. Kennedy outlined four rights to which all consumers were entitled...
Promotional Products Reach Efficiently, Don't Annoy: Survey
A survey of marketers who buy promotional products found that the channel scored especially well as a way to reach targeted audiences with a single campaign spend and without annoying them...
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