Athlete's Foot Pumps Registrations with Nike Giveaway
To build up its in-house mailing database, sports footwear retailer The Athlete's Foot has launched a 10-day "Accessorize Your Spring" promotion...
A&P Will Let Shoppers Save Text Coupons to Loyalty Cards
Grocery retailer A&P plans to partner with the digital incentive platform provider Zavers to offer coupons that users can receive via SMS on their mobile phones...
BDA Forms B-to-B Division
Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise activation, has formed a new business-to-business division...
P&I Postscript—National Gift Card Corp.
NATIONAL GIFT CARD CORP.: has added four new partners to its list of open and closed loop gift cards available to corporate and incentive industry clients...
One Year Out, Schlage Adds Rebate to Drive Sales
Schlage Link is marking its one-year anniversary with a rebate for its Schlage Link home-management system, a product that uses wireless technology to allow consumers to monitor door locks...
Target Launches Mobile Coupons Nationwide
Shoppers at Target's 1,740 stores in 49 states can now sign up to have the brand's discount coupons sent to their mobile phones and can redeem those coupons by having their devices scanned at the checkout counter...
Promotional Product Sales Drop Almost 10% in Q4 2009
Sales in the global promotional products industry in the fourth quarter of 2009 were 9.7% lower than sales in the same quarter of 2008...
Rite Aid Offers Gift Cards in Exchange for New Prescriptions
Rite Aid is running coupons in its weekly circulars and in other advertising and promotional materials to get people to switch to its prescription services...
The Power of Charitable Member Engagement
It has become a familiar and comforting rite after each of the biggest disasters of the past decade, including the Sept. 11 terrorist attacks, Hurricane Katrina and the Asian tsunami...
Jiffy Lube Finds Success in Program Benefiting Heart Health
Jiffy Lube International has renewed its commitment to the American Heart Association's Go Red For Women movement with the reprisal of year three of its Jiffy Lube Maintenance Partners for Life campaign...
Maritz Gains Full Ownership of Amex Incentive Services
Maritz Holdings, Inc. has taken full ownership of American Express Incentive Services (AEIS) after purchasing American Express Co.'s minority interest in the division...
Digital Coupons Beat Newspapers in 2009: Coupons.com Research
The redemption values carried by digital coupons in 2009 grew ten times faster than those of coupons printed in newspapers, according to statistics from Coupons.com, a digital coupon platform...
Promo Products Relatively Strong on Consumer Recall: PPAI Study
Promotional products work hardest in the kitchen and at the office, and consumers—quite sensibly-- favor food baskets and MP3 players over magnets and mouse pads...
7 Ways to Make Rebates Work Harder
On the surface, it seems easier for consumers just to go out and buy a product at a discounted rate than to fill out a rebate form. But there are several advantages to offering rebates instead of store discounts, for both your business and your customers...
Boubelik and Madden Return to Carlson Marketing
Carlson Marketing, the loyalty company, has hired two industry veterans and former employees: Rick Boubelik as vice president of loyalty strategy and Tom Madden as vice president of loyalty marketing...
IRF Names Van Dyke President
The Incentive Research Foundation has named Melissa Van Dyke president responsible for overall management and operation of the foundation...
P&I Postscripts
BEST WESTERN INTERNATIONAL: has begun a program called, "Status Match, No Catch" that allows its reward members to match their elite status to that of any other hotel loyalty program...
Intercontinental Takes Loyalty Fight Straight to Hilton
The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena...
Loyalty Programs Miss Consumer Connection: CMO Council
Most marketers view loyalty programs as an "essential" piece of the marketing pie...
Regal Encourages Loyalty with Trip to Oscars
Loyalty does have its perks. Regal Entertainment Group is running a sweepstakes for its loyalty members offering a chance to win a trip to the Oscars...
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