GM Gives Gas Credits to Fuel Sales
GM has unveiled a GM Fuel Price Protection Program that caps the per-gallon price consumers pay for gas at $1.99 when they purchase select 2006 and 2007 GM full-size utility and mid-size cars. ...
'truth' Tour Gears Up Edgy Giveaways
The "truth tour" has stockpiled a cache of hip premiums to spread its anti-smoking message to teens. ...
Travel Loyalty Tops List for Business Travelers: Survey
A growing number of small business travelers are turning toward travel loyalty programs thanks to increased benefits and options, a recent survey found. ...
Baja Fresh Rolls Out New Loyalty Program
Baja Fresh Mexican Grill is out with a new loyalty program that rewards customers with points to earn free food. ...
SITE Re-launches Incentive Research Foundation
The Society of Incentive & Travel Executives (SITE) Foundation has relaunched the organization as a new research foundation that will serve the entire incentive industry. ...
Healthy Living Earns Points for Blue Cross/Blue Shield Members
Since its introduction in January, more than 17,000 Floridians have joined a new Blue Cross and Blue Shield of Florida (BCBS) program that rewards individuals for maintaining a healthy lifestyle. ...
Giftybox Launches National Gift Pass Experiences
Giftybox is putting its own unique spin on its incentive offerings, extending its regional gift-pass experience program nationally this summer. ...
McDonald’s Ramps Up Happy Meal Premiums
McDonald’s is out with the first of four summer promotions around Happy Meal premiums, tying the popular menu item with a top retailer and two major films. ...
New Products at the Incentive Show
Bath & Body Works was once again offering 2-ounce samples of its lotions to the crowds of attendees lining its booth at the recent Incentive Show after conducting a test to see how not giving out the samples would bode with attendees at last year’s Motivation Show. The answer? Attendees want some samples. ...
Greyhound Rewards Road Warriors
Greyhound Lines, Inc. has launched its first loyalty program called Road Rewards giving special offers to customers who purchase tickets on the transportation company’s Web site. ...
U.S. Postal Service Lets Employees Pick Rewards
The United States Postal Service (USPS) has enacted a major change in its employee recognition and rewards program, letting employees choose rewards from a variety of vendors as opposed to managers handing out gift cards or other awards. ...
CVS Triples Online Rewards for ExtraCare Cardholders
Drug store chain CVS boosts online shopping with a short-term promotion for its ExtraCare loyalty card...
Hershey Taps eBay for WrapperCash Auctions
The Hershey Co. has launched its first-ever continuity program, turning candy wrappers into currency for eBay. ...
General Mills Drops Betty Crocker Rewards
General Mills is phasing out its Betty Crocker Rewards program to concentrate on the broader Boxtops for Education program. ...
AA Gives Away 42 Million Miles to Celebrate Anniversary
To celebrate the 25th anniversary of American Airlines' loyalty program, a host of airlines travelers got a surprise yesterday: 25,000 AAdvantage miles. ...
Barnes & Noble Boosts Loyalty With Credit Card
Barnes & Noble is giving consumers additional ways to earn loyalty points under a new company-branded MasterCard offered through Barclays US. ...
Safeway Dangles Gift Cards to Carpoolers
Sharing a ride to work may look a bit more interesting for San Franciscans who can now earn incentives from Safeway thanks to a partnership it forged with a Bay Area car pool program. ...
Experian Shutters Incentive Marketing Division
Experian, Inc. is phasing out the incentive marketing functions of its rewards division, which awarded online consumers with premiums, such as iPods, for trying out advertised merchandise or services. ...
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