P&I Postscript
MARITZ LOYALTY MARKETING: has named Shea Long...
VW Targets African-Americans at Miami Block Party
Volkswagen of America is headed to Miami for a blow-out block party on Sunday, where it will target African-Americans with ticket upgrades to the All-Star Basketball Game, as well as rides in its vehicles. ...
Chevy Homeruns with All Star Game Promos
Chevrolet is driving into Major League Baseball's (MLB) All Star Game with a host of promotional activities in tow, including interactive events, an online sweeps, fan activities and giveaways. ...
Magic School Bus Revs Wise Foods
Wise Foods gets on Scholastic's Magic School Bus for a regional back-to-school campaign. ...
NBA Star Plays in Powerade Loyalty Program
National Basketball Association superstar LeBron James is serving up points at the center of Powerade's new loyalty program called Powerade Athletic Club. ...
Quantum Launches Movie Ticket Loyalty Program
Quantum Loyalty Systems is out with a new consumer loyalty program that lets movie fans print tickets to their favorite flicks from the comforts of home. ...
Dallas Airport Dangles Coupons to Get Travelers to Park
When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they'll not only be issued a parking stub, but incentive coupons for cool offers at the airport's concessionaires, including McDonald's and TGI Friday's. ...
Will Employee Pricing Return for Car Buyers This Summer?
Chrysler Group announced last week that it may revive its employee-pricing promotion, a program that drove thousands of consumers to dealerships last summer. ...
SITE and its Research Arm to Reassess Relationship
The Society of Incentive & Travel Executives (SITE) and its research arm, the SITE Foundation, plan to meet in July to discuss the future of their joint relationship. The meeting was called after the foundation planned a re-launch without the board's approval. ...
UPromise to Grow 30% a Year Under Sallie Mae
Sallie Mae will reach college-bound kids earlier and serve them longer when it completes its purchase of UPromise later this summer. ...
Sheraton Serves Pie
Four Points by Sheraton is dishing up pie in an effort to make its 130 hotels homier this summer. ...
P&I Postscripts
DOUBLETREE HOTELS: is offering consumers a sweet treat tied to...ALL STAR INCENTIVE MARKETING: Sturbridge, MA, has revamped its Internet-based incentives management service that......
Virgin Mobile Offers Airtime in Exchange for Ad Viewing
In a mobile-phone industry first, Virgin Mobile USA kicks off a new service today to reward its customers with airtime minutes for interacting with its advertisers. ...
Domino's Builds Loyalty with NASCAR Race Points Program
Domino's Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program. ...
Dell Offers Incentives Via Online World Cup Game
Consumers in the U.K. could score thanks to a Dell promotion tied to the World Cup Tournament underway in Germany. ...
Doubletree Entices Families With Kids Care Pack
The hotel chain made famous for its chocolate-chip cookies is dangling a one-of-a-kind premium just for kids who stay at its 120 hotels in the U.S. and Canada through Labor Day. ...
Sallie Mae Buys Upromise
The nation's largest provider of federal student loans SLM Corp., otherwise known as Sallie Mae, plans to acquire Upromise, Inc., which offers a loyalty-reward program that lets consumers earn money for college tuition when they buy participating brands. ...
Office Depot Unveils Worklife Rewards
Office Depot has revamped and renamed its loyalty program, and removed the rewards cap for members. ...
Mobility Scooters: The Latest Avis Incentive
Avis Rent A Car System, LLC, hopes to attract older travelers or those with disabilities by offering a mobility scooter for rent with a vehicle rental. The scooter can be delivered to a particular location. ...
P&I Postscripts
BURGER KING: is out with new kids meal premiums tied to...SEARS, ROEBUCK AND CO.: has expanded its...AVIS: is out with a summer safety promotion, giving copies of...
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