Ford, Kellogg Put Fusion Premiums in Cereal Boxes
Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box. ...
Jeep Taps Karaoke, Avatars for Compass Campaign
DaimlerChrysler is out with a new campaign targeting young hip consumers around the new Jeep Compass that "talks" to drivers in their language via user generated content, music and premiums. ...
Gift Cards Take on New Appeal—Celebrities
Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities. ...
Hilton, Discovery Team For Kids' Summer Premiums
Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies. ...
Macy's Converts Field's Shoppers, Stars in TV Series
Marshall Field's shoppers may be losing their stores, but they won't lose their frequent-shopper perks. ...
Comcast Debuts CD Sampler of Internet Sites
There's a new kind of premium that helps consumers tame the Internet. It's a CD that lists—and links—the top Web sites on a given topic, from music or golf to diabetes or pet care. ...
Hotels.com Dangles Incentives to Drive Business
Hotels.com is out with a host of incentives to entice travelers to book hotel rooms through its services. ...
Swiss Army Promotes Moore to VP-Corporate Market Sales
Swiss Army Brands, Inc. has named Shelly Moore VP-corporate market sales. ...
'Coupon Mom' Partners With Boodle Site
Online coupon site Boodle.com has partnered with The Coupon Mom, Stephanie Nelson to share her secrets to saving at the grocery store. ...
P&I Postscripts
CINGULAR WIRELESS: has been courting Ohioans with a...UNITED AIRLINES: is out with a new......
My Coke Rewards Tackles Complaints
Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program. ...
McDonald's Unlocks Pirates Booty for Happy Meals
McDonald's has mapped out a summer of premium treasure tied to Disney's Pirates of the Caribbean: Dead Man's Chest, with Happy Meal toys inspired by the film. ...
Cingular Dangles Mobile Coupons for Customers
Cingular Wireless is offering customers a new service: electronic coupons and discounts. ...
Gap Inc. Business Direct Launches Options Card
Gap Inc. Business Direct is out with a new gift card option for corporate buyers, which now blends three of its top brands into one card. ...
American Eagle Outfitters Dangles Movie Tickets for Jean Fittings
American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line. ...
Customer Service Could Fix Promotional Offers
When the phone rings in consumer affairs, marketing should listen in. Marketers could learn a lot about how their promotional offers are playing in Peoria—and improve their ROI along the way. Hal Stinchfield, founder of fulfillment consultancy Promotional Marketing Insights, talks about how consumer complaints make for better offers. ...
Domestic Automakers' Incentives Plummet
Domestic automakers spent 12% less on consumer incentives in June over the previous year indicating that the Big Three U.S. automakers (Chrysler, Ford and General Motors) have tightened the purse strings. ...
Employees Not to Happy with Management: Maritz Poll
The state of labor relations is in the dumpster. In fact, 49% of Americans describe the relationship between management and labor at their companies as "lukewarm" or "negative," with only 9% describing the relationship as "extremely positive," according to a new Maritz Poll on employee satisfaction conducted by Maritz Research. ...
Thrifty, Budget Pair With Airlines for Promos
Thrifty Car Rental and Budget Rent A Car System, Inc. have individually partnered with airline companies to reward frequent flyer members with additional miles for renting the companies' vehicles. ...
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