Best Buy Revamps Reward Zone
Best Buy has revamped its loyalty program Reward Zone, ditching its $10 registration fee, building two reward levels and adding a co-branded MasterCard. Best Buy used shopper feedback to restructure the three-year-old program, which has more than 7 million members. ...
Mystic Seaport Joins Ride Share Incentive
NuRide, Inc., an incentive-based ridesharing network, has partnered with Connecticut's Mystic Seaport, The Museum of America and the Sea, to reward regional commuters who share rides using the company's service with free admission to the attraction. ...
Costello Joins Pay By Touch
Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities. ...
P&I Postscripts
MCDONALD'S: is tying its latest Happy Meal premiums to...JP PROMOTIONAL PRODUCTS: a distributor of imprinted promotional products has...HARRAH'S ENTERTAINMENT: won a patent for its...ATRIUM ENTERPRISES: Jericho, NY, opened...
Webloyalty.com, Fandango.com Sued for Coupon Click Fraud
A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase. ...
Simon Malls Sell Komen Gift Cards
Simon Property Group has partnered with the Susan G. Komen Breast Cancer Foundation to issue the mall company's first-ever cause-related gift card. ...
Yahoo Readies Multichannel Campaigns to Hook Users
(Direct Newsline)—Search engine and Internet portal Yahoo will swap java for eyeballs this Friday. ...
Big Fish Games Launches Rewards Program
Casual game developer and distributor Big Fish Games has rolled out a new program that blends social networking with online gaming, in which users earn rewards through a referral program. ...
SpaWish Simplifies Loyalty Program
SpaWish.com has launched a new loyalty program that trumps the old one with its simplicity and ability to keep customers engaged. ...
Broadway Rewards Dedicated Fans
Broadway's biggest producer has launched a loyalty program that will give theater fans the red-carpet treatment. ...
Delta Ties Miles to Dining Experiences
Delta Airlines is giving members of its loyalty program, SkyMiles, a new way to rack up miles—by eating out. ...
GM Woos Consumers with Huge Warranty Package
General Motors has come out swinging in the automotive wars by incenting consumers with what is considered to be the largest warranty among automakers for its 2007 car and light-duty truck lineup. ...
JVC Dangles Electronics in Retail Sales Program
JVC Co. of America, a developer and manufacturer of audio and video products, has launched an online training program that dangles electronic gadgets as prizes for retail sales professionals who take the course. ...
P&I Postscript
TRAVELOCITY: and Barclays Bank Delaware have launched the...
Caribou Coffee Takes Starbucks Turnaways
Caribou Coffee is taking a competitive swipe at Starbucks, saying it will honor thousands of free-drink coupons the coffee rival sent via e-mail to employees last month, but later voided, citing abuse by consumers. ...
Dunlop Dangles Eyewear for Tires
Would you like a pair of eyeglasses to go with those tires? ...
Managers Prefer Non-Cash Incentives
Non-cash incentives generally motivate employees better than cash, but programs should be tailored to suit the corporate culture, desired behavior and employees' job level. ...
Home Depot Debuts First Reward Cards
The Home Depot has launched its first consumer and business rewards credit cards—The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard lets consumers and business owners earn rewards for everyday purchases. ...
Subway Adds Rewards Overlay to Cash Card
Subway Restaurants are rolling out a new rewards component to its Cash Card program that lets loyal consumers rack up points to redeem for free Subway menu items. ...
Chili's Spices Up Gifts Cards with Customizable Option
Chili's Grill & Bar is heating things up in the gift-card department, rolling out a new option that lets consumers show their own style with customizable gift cards. ...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 Next»
