Topps, SI for Kids Start Trading-Card Club
Bubblegum maker Topps Co. and Time, Inc.'s Sports Illustrated for Kids have joined forces to promote trading card collecting for kids. ...
Partners Flood Ice Age: The Meltdown with $100 MM in Tie-Ins
Brands are lining up with a host of offers to build excitement around next week's release of Ice Age: The Meltdown....
Managers Off the Mark on Employee Recognition: Poll
Managers have a lot to learn when it comes to employee recognition and rewards, a recent Maritz, Inc. poll found. ...
GameFly Rewards Gamers for Loyalty
Video game rental service GameFly has launched a new loyalty program that rewards subscribers with coupons and discounts off pre-played video games. ...
Harris Interactive Hires Senior Consultant
Market research firm Harris Interactive, Inc. has hired Howard Lax, Ph.D., as VP-senior consultant in its Customer Loyalty Management Research Practice. ...
P&I Postscripts
MCDONALD'S: is out with new toy premiums as part of its...LOYALTY LAB: hired Doug Brewsher as......
GiftCertificates.com Launches Find an Admin Hero Contest
GiftCertificates.com launched an Admin to the Rescue! contest to search for the best example of how an administrative professional has saved an executive, a colleague or the company from a business-related mishap. ...
Citibank Cashes in with Contests and Sumo Wrestlers
Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City's Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers. ...
Viactiv Wraps Rewards with Cause Marketing
Women can get a little something extra with their calcium supplements starting this week. ...
Search Engines Dangle Rewards To Capture Users
Internet companies are dangling a variety of prizes as part of a growing effort to entice new users to visit its search engines. ...
Borders Rewards Customers Via Loyalty Program
Borders, Inc. has launched a new loyalty program that rewards frequent customers with special discounts on in-store purchases. ...
How Atlantic Records Tuned Up its Grammys Giveaway
Warner Music Group wanted a great invitation for its Grammys party this year—something to wow jaded music execs and show Warner's polished style. One idea rose to the top: a B.Y.O.G. ("Bring Your Own Grammy") carrying case. ...
Tire Maker's Incentive Program Bumps Up Sales
Tire maker Bridgestone/Marketing North America LLC is embarking on its sixth year of an incentive program credited for boosting its sales between 30% and 50% annually. ...
Nine Entities Form Loyalty Management and Marketing Company
A loyalty management and marketing company, The Allegiant Group, Inc., has been formed by a coalition of nine entities....
P&I Postscripts
AHOLD USA: has launched a gasoline loyalty program in...MARRIOTT INTERNATIONAL, INC.: is out with a new sweepstakes that will...GIFTCERTIFICATES.COM: added AirIncentives as a......
The FTC Wins Injunction Against Gift-Card Scam
The Federal Trade Commission is enforcing a temporary injunction against telemarketers who offer free gift cards to get consumers to give out their bank account information. ...
TurboTax Tops Up Refunds with Gift Cards
TurboTax is giving taxpayers up to $1,200 more on their tax refunds—via gift cards....
Subway Debuts Reloadable Cash Card
Subway restaurants are rolling out branded cash cards to ease payment options and give customers new gift-giving options. ...
Burger Kings Renews SpongeBob Premiums, Sweeps
SpongeBob SquarePants has returned to Burger King under a new promotion with the chain touting 20 different character premiums tied to a Nickelodeon episode and a new direct-to-DVD movie. ...
Best Western Sends a Loyalty Member to World Cup
Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé. ...
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