Convenience Store Adopts Heat-Sensitive Loyalty Card
Convenience-store chain AmeriStop has launched a loyalty program using cards that tailor messages to members each time they visit the store. ...
Coupons Delivered to TV Sets Via a Click of the Remote
DRM Labs has developed Voupon iTV, an interactive system that lets TV watchers use and redeem coupons—almost—from their couches. ...
'Entertainment' Books Discover GPS
Technophiles can now get their dining and entertainment discounts via GPS. Coupon-book publisher Entertainment Publications has launched SaversGuide, a GPS subscription service offering 45,000 discounts from restaurants, hotels, retailers and entertainment venues. GPS users plug into the geo-coded service to find local deals across the U.S., Canada and Mexico. ...
Retailers to Top Up Visa Cards
Visa USA is lending its debit card to strengthen the bond between retailers and shoppers. ...
Experian Exits Incentive Marketing
(Direct Newsline)—Experian will close most of its incentive and loyalty programs, including Web-based incentive marketing, and will lay off two-thirds of the staff in its MetaReward subsidiary or about 50 people, according to a report in ClickZ. ...
P&I Postscripts
VESDIA CORP.: and school-fundraiser Schoolpop have bought...THE PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has debuted its new......
McDonald's Ventures into The Wild
McDonald's Corp. unleashes its kids' promotion tied to Walt Disney Pictures' The Wild this week. ...
Dodgers Take a Swing at Reward Program
The Los Angeles Dodgers are offering fans a reward program that gives them the opportunity to earn points for shopping both in and out of Dodger Stadium. ...
Value Tops Customers Loyalty Preference
Product discounts far outweigh reward points when it comes to loyalty cards and grocery shopping, a recent study found. ...
JetBlue Adds Mint Lip Balm and Self-Serve Snacks to Lure Travelers
JetBlue Airways is offering pampering premiums and self-serve pantries hoping to fill seats on red-eye flights and distinguish itself in fiercely competitive transcontinental markets. ...
Eos Airlines Launches Money Back Guarantee Offer
Eos Airlines is normally not in the business of betting, but it's willing to make an exception with a new promotion to offer a money-back guarantee to select first-time flyers. ...
Eight in 10 Adults Want Gift Cards as Gifts
The popularity of gift cards continues to soar. In fact, eight in 10 respondents to a Web survey of adults reported they would rather receive a gift card to their favorite retailer than any other kind of gift...
Verizon Wireless Partners with Famous S&H Green Stamps
Up to the 1970s, The Sperry and Hutchinson Co. Inc. (S&H) printed the popular "green stamps," which shoppers received when they bought items and later redeemed for toasters and water pitchers. ...
Airlines Loyalty Programs' Mark Silver Anniversary Via Sweeps
Two major airline carriers are celebrating 25 years in the loyalty business with two separate sweepstakes that give away new Saturn roadsters and millions of frequent flyer miles. ...
Auto Incentives Reach Lowest In Years
For the first time in three years, domestic automakers' average spending on incentives fell below $3,000 per vehicle in February, according to a report by online automobile resource Edmunds.com....
P&I Postscripts
MCDONALD'S: vouchers are no longer being given out as...AMERICAN EXPRESS: has added retail and travel partners to it...PPAI: has changed the dates for......
Reebok Recalls Bracelets Amid Child's Death
Sneaker-maker Reebok International Ltd. is recalling 300,000 charm bracelets after a four-year-old in Minnesota swallowed a piece of the jewelry and died from lead-poisoning. ...
Ralphs Adds Movie Card to Club Member Incentives
Ralphs is out with a consumer promotion that bows the grocery store's first-ever customized movie card....
Avis Brings Music to Drivers' Ears: Cendant VP Janis Jarosz
Avis Rent A Car System is driving consumers to a new incentive program it launched this month that focuses on entertainment versus a traditional marketing strategy. Janis Jarosz, VP-market development Cendant Car Rental Group, spoke with PROMO P&I about the Avis Music Giveaway...
Safeway Donation Drive Piggybacks Loyalty Cards
Safeway is using its loyalty card program to donate up to $1 million to local non-profits this month. ...
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