MasterCard Deposits College Savings Rewards
Saving for college may have gotten a little bit easier thanks to a MasterCard and Upromise initiative that lets consumers earn college savings dollars while making everyday debit card purchases. ...
PPAI Recognizes 2007 Web Award Winners
The Promotional Products Association International has named the winners of the 2007 PPAI Web Award. ...
P&I Postscripts
DENNY'S: has joined forces with the...CARDWAYS.COM: an online customized gift card and greeting card destination, has...NEXT, INC.: a sportswear and promotional products company, has......
Best Buy Ties SpongeBob SquarePants Search to Holiday Cause
Best Buy is getting a boost from a well-known yellow sponge for a charitable holiday campaign, dangling the chance for New Yorkers to win branded gift cards for solving clues to find SpongeBob SquarePants street teams. ...
Taco Bell Ties Free Tacos to World Series
Taco Bell is dangling free tacos tonight for consumers, with rewards tied to home runs in Game 3 of the 2006 World Series. ...
New York Incentive Show Dies a Slow Death
After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in the demise of a show that brought major brands like Blockbuster, Harry & David, Coach and Bath & Body Works to work the floors at Jacob Javits Center, handing out everything from two-ounce bottles of cucumber melon body lotion to Moose Munch chocolate bars. ...
Virgin Megastores Launches Loyalty Program
Virgin Megastores is rolling out a new loyalty program that rewards customers—based on shopping habits—with points, discounts and entertainment incentives. ...
Premium Magic: Q&A with Jim McCafferty
Jim McCafferty's new-business pitch is unusual, even for the toy industry. He invites people to come and have lunch in his spaceship. ...
Best Western Puts Gift Card in Wal-Mart, Kroger, Other Stores
Best Western International is set to greatly expand it travel card program offering its gift card in a number of retail outlets, including discount giant Wal-Mart and The Kroger Co., just as consumers gear up for the start of the holiday shopping season. ...
Travelocity Debuts VIP Program
Travelocity becomes the first major online travel agency to launch a loyalty program to give its most dedicated customers priority service, exclusive discounts and additional perks, the online travel company said yesterday. The VIP program adds an extra layer pampering to it existing customer loyalty program launched last November. ...
Denny's Adds Free Kids Meal on Halloween
Denny's is tapping a Halloween theme to give kids an extra treat. ...
Consumers Flock to Hotel vs. Travel Sites Thanks to Rewards
Eager to avoid the cost of "middleman" sites, hotel Web sites are building an edge: Consumers who are members in a hotel loyalty program more often choose the hotel's Web booking program first. ...
P&I Postscripts
GAS STATION TV: has introduced a service that combines its...MALL NETWORKS: has hired Kristyn Golier as......
Moet Hennessy Custom Designs Free Music Cards
Free tunes are the incentive Moet Hennessy is adding to a new digital music promotion that targets both English- and Spanish-speaking consumers. ...
Grocer Texts Offers to Customers
Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials. ...
Nestlé Waters Rolls Out School Loyalty Program
Nestlé Waters North America is rolling out a new loyalty program that rewards schools nationwide with sports equipment and field trips in exchange for labels from its Pure Life brand. ...
New Products and Gift Cards Debut at The Motivation Show
For the takers, The Motivation Show, held last week in Chicago, had plenty to offer and lots of incentives to lure people into exhibit booths including baby kangaroos, back massages, women with water spouting from the tops of their heads and fingertips and 1988 NFL Hall of Famer Mike Ditka, who was on hand to sign autographs on mini footballs. In addition to all the come ons, exhibitors had plenty of new offerings. Here's a sampling from the show floor. ...
KB Launches Grandparents Rewards Club
To stand out among the cluttered retail environment, KB Toys is rolling out a new rewards program, just for grandparents. Timed in advance of the holiday shopping season, the program dangles a weekly discount for age-specific shoppers. ...
ESPN Taps Sports Fans with First Rewards Card
ESPN is venturing in to the loyalty marketing arena with the launch of its first rewards card that lets consumers earn points to redeem for a slew of sporting events, experiences and merchandise. ...
Adding a Twist, Chase Offers Cash or Points for Loyalty
Chase Bank is freeing up the way consumers handle their rewards through a new credit card offering which lets consumers choose points or cash for their loyalty. ...
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