Dallas Airport Dangles Coupons to Get Travelers to Park
When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they'll not only be issued a parking stub, but incentive coupons for cool offers at the airport's concessionaires, including McDonald's and TGI Friday's. ...
Will Employee Pricing Return for Car Buyers This Summer?
Chrysler Group announced last week that it may revive its employee-pricing promotion, a program that drove thousands of consumers to dealerships last summer. ...
SITE and its Research Arm to Reassess Relationship
The Society of Incentive & Travel Executives (SITE) and its research arm, the SITE Foundation, plan to meet in July to discuss the future of their joint relationship. The meeting was called after the foundation planned a re-launch without the board's approval. ...
UPromise to Grow 30% a Year Under Sallie Mae
Sallie Mae will reach college-bound kids earlier and serve them longer when it completes its purchase of UPromise later this summer. ...
Sheraton Serves Pie
Four Points by Sheraton is dishing up pie in an effort to make its 130 hotels homier this summer. ...
P&I Postscripts
DOUBLETREE HOTELS: is offering consumers a sweet treat tied to...ALL STAR INCENTIVE MARKETING: Sturbridge, MA, has revamped its Internet-based incentives management service that......
Virgin Mobile Offers Airtime in Exchange for Ad Viewing
In a mobile-phone industry first, Virgin Mobile USA kicks off a new service today to reward its customers with airtime minutes for interacting with its advertisers. ...
Domino's Builds Loyalty with NASCAR Race Points Program
Domino's Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program. ...
Dell Offers Incentives Via Online World Cup Game
Consumers in the U.K. could score thanks to a Dell promotion tied to the World Cup Tournament underway in Germany. ...
Doubletree Entices Families With Kids Care Pack
The hotel chain made famous for its chocolate-chip cookies is dangling a one-of-a-kind premium just for kids who stay at its 120 hotels in the U.S. and Canada through Labor Day. ...
Sallie Mae Buys Upromise
The nation's largest provider of federal student loans SLM Corp., otherwise known as Sallie Mae, plans to acquire Upromise, Inc., which offers a loyalty-reward program that lets consumers earn money for college tuition when they buy participating brands. ...
Office Depot Unveils Worklife Rewards
Office Depot has revamped and renamed its loyalty program, and removed the rewards cap for members. ...
Mobility Scooters: The Latest Avis Incentive
Avis Rent A Car System, LLC, hopes to attract older travelers or those with disabilities by offering a mobility scooter for rent with a vehicle rental. The scooter can be delivered to a particular location. ...
P&I Postscripts
BURGER KING: is out with new kids meal premiums tied to...SEARS, ROEBUCK AND CO.: has expanded its...AVIS: is out with a summer safety promotion, giving copies of...
GM Gives Gas Credits to Fuel Sales
GM has unveiled a GM Fuel Price Protection Program that caps the per-gallon price consumers pay for gas at $1.99 when they purchase select 2006 and 2007 GM full-size utility and mid-size cars. ...
'truth' Tour Gears Up Edgy Giveaways
The "truth tour" has stockpiled a cache of hip premiums to spread its anti-smoking message to teens. ...
Travel Loyalty Tops List for Business Travelers: Survey
A growing number of small business travelers are turning toward travel loyalty programs thanks to increased benefits and options, a recent survey found. ...
Baja Fresh Rolls Out New Loyalty Program
Baja Fresh Mexican Grill is out with a new loyalty program that rewards customers with points to earn free food. ...
SITE Re-launches Incentive Research Foundation
The Society of Incentive & Travel Executives (SITE) Foundation has relaunched the organization as a new research foundation that will serve the entire incentive industry. ...
Healthy Living Earns Points for Blue Cross/Blue Shield Members
Since its introduction in January, more than 17,000 Floridians have joined a new Blue Cross and Blue Shield of Florida (BCBS) program that rewards individuals for maintaining a healthy lifestyle. ...
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