P&I Postscripts
SAMSUNG ELECTRONICS AMERICA: has formed a partnership with ApplianceRebate.com to bring a new online tool to help consumers find rebates available on select Samsung home appliances...
Pepsi to Roll Two Geo-based Loyalty Efforts for Mobile
Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners...
Macy's Celebrates Asian-Pacific Trends, Guests Get 15% Off
This month, Macy's will hold in-store events specific to Asian-Pacific American influences in fashion and style...
BDA Named Premium Vendor for the NCAA; Acquires Evigna
Bensussen Deutsch & Associates, Inc., a top branded merchandise agency specializing in sports and entertainment, has been designated as the Preferred Premium Vendor of the National Collegiate Athletics Association (NCAA)...
National Gift Card Hires Marketing Director
The National Gift Card Corp., an incentive gift card distributor, has hired Jason Abrahams as marketing director for the company...
Loyalty 360 in Sponsorship Deal with LoyaltyOne and Epsilon
Loyalty 360 - The Loyalty Marketer's Association has inked a sponsorship agreement with two businesses of Alliance Data, Loyalty One and Epsilon...
P&I Postscript-IMA
THE INCENTIVE MARKETING ASSOCIATION: has added a new category to its Circle of Excellence Awards: the Social Responsibility Award, which recognizes incentive suppliers in three key areas...
A&P Offers Loyalty Members Green Totes for Paperless Coupon Use
In time for Earth Day, grocery retailer the Great Atlantic & Pacific Tea Company is teaming up with online coupon provider Zavers...
Amex Cardholders Can Earn Dunkin' Donuts Gift Cards
American Express has formed a new partnership to reward its cardholders with Dunkin' Donuts gift cards...
Coupons Use Soared in '09 at All Stores: Nielsen
After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company...
NASCAR Names BDA as Official Promotional Licensee
NASCAR has named Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise, as its official promotional licensee...
Rymax Brings on Joseph Jagelka as Western Sales Manager
Rymax has hired Joseph Jagelka as western regional sales manager of product sales...
P&I Postscript—Office Depot
Office Depot is giving members of its Worklife Rewards loyalty program 100% back on purchases of everyday green supplies such as recycled hanging folders or storage boxes...
Hyundai Adds Luxury Glitz with iPad-based Owner’s Manual
When the Apple iPad went on sale in the U.S. last Saturday, some 300,000 people spent $500 to $600 to get their hands on the technology first. But marketers at Hyundai Motors...
Web-based Coupon Use Hits New Monthly High for RetailmeNot.com
Coupon aggregator Web site RetailMeNot.com says retailers generated approximately $33 million in sales at its site in February, a 62% increase over the savings value for the same month last year...
Cinnabon Gives Away Cupcakes on Tax Day
To make Tax Day a bit more palatable, Cinnabon is reprising its "Tax Day Bites!" promotion to give away free sweets...
Loyalty 360 Hires Jim Lott as VP Sales
The Loyalty Marketer's Association has hired Jim Lott as vice president of sales...
P&I Postscripts-Rymax/Card Activation Technologies
RYMAX: has hired Joseph Jagelka as western regional sales manager of product sales. He brings 20 years of experience within the consumer products...
When Building Loyalty: Think Like a Gamer
An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes...
Refund on Callaway Drivers if Mickelson Takes the Masters
There are plenty of ways to encourage consumers to make a purchase. One retailer, Golfsmith International, is using the excitement and huge fan base of the upcoming Masters Tournament to do just that...
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