McDonald’s Accents McCafe Launch with Gift-Card Giveaways
Quick service superpower McDonald’s is counting on espresso-based coffee drinks in its fight to win the caffeine wars in the morning daypart...
AARP Offers Membership With Free Health Screenings
AARP is using free health screenings as an incentive to increase its membership and as a means to promote it message that preventative care is the key to lowering health care costs...
Choice is the Optimal Word in Employee Incentive Programs
With the current recession, some recent studies actually show employee engagement scores to be higher, presumably because employees are afraid of losing their jobs and are working harder to maintain the status quo...
Valpak Takes Coupons Mobile
Shared mailer Valpak has optimized its Web site for mobile display and has begun to distribute mobile coupons...
Kids are Using Coupons: Study
Budgeting is a hot topic among families trying to explain to their children why dinner and a movie is no longer a given on Friday nights...
P&I Postscripts
COUPONS INC.: has partnered with CVS, Walgreens, Kmart and H-E-B to supply printable coupons to their Web sites...
Origins Offers Samples in Exchange for Recycled Packaging
Natural cosmetics brand Origins is mounting a nationwide Earth Day campaign that will let customers bring in all their used cosmetic packaging for recycling—even from Origins’ beauty-care rivals—and receive a free sample of Origins’ latest skincare product...
Loyalty Program Membership Grows, But Activity Remains Flat: Colloquy
The good news is that people are joining loyalty programs in pretty big numbers, seeking added value in a tough economy. The bad news is that activity remains flat with two years ago...
Nine NHL Teams Build Loyalty/Funds Through Beard-a-Thon
Sports fans can be, well, let’s just say, crazy fanatics about their teams...
MovieTickets.com Debuts Loyalty Program
MovieTickets.com, the advance movie-ticketing firm, has launched an auction-based loyalty program for registered moviegoers...
P&I Postscripts
OFFICE DEPOT: is drawing in customers by letting people make copies of their resumes for free (up to 25 copies) ...
Hyatt Promotion Offers 365 Free Nights
To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality...
EBay Tests Rewards Program; Restrictions Could be Discouraging
EBay is continuing to experiment with a shopping rewards program and has invited a select group of members to test drive the inner workings...
Tecate Offers Rebate to Watch HBO Boxing Match
The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative packaging and a rebate...
Using Technology to Improve Incentive Programs
One of the few marketing categories that traditionally do well during a downturn is the incentive business...
Boundless Network Acquires Venture Marketing
Boundless Network, a branded merchandise distributor, has acquired Venture Marketing, a 15-year-old promotional products distributor with offices in Virginia and Milwaukee, WI...
ASI Names Hain as VP Member Services and Support
The Advertising Specialty Institute has promoted Victoria Hain to vice president of member services and support, a new position...
P&I Postscripts
BEST WESTERN INTERNATIONAL: is hoping to spark more business with its loyalty members—and sign some new ones...
Upromise Offers $10,000 for College Tuition in Video Contest
Just the mere thought of paying for college tuition can strike fear in the hearts of everyday Americans. More and more stories emerge of students ...
Miller Loyalty Program Grows to 150,000, Baseball Rewards Added
With about a year under its belt with a new loyalty program, Miller High Life is launching a fresh volley of promotions and has added a new reward category to its loyalty program: baseball-themed merchandise....
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