Arby's Discount Card Program in Full Swing
Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business....
Borders Names Harley to Boost Loyalty Initiatives
Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing. ...
Promotional Products Enhance Advertising
Adding a promotional product into advertising campaigns can enhance results. ...
P&I Postscript
PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has reached an agreement with the National Network of Embroidery Professionals to co-locate its Embroidery Mart West tradeshow with The PPAI Expo 2008 in January at the Mandalay Bay Convention Center in Las Vegas, Nevada...
Hyatt Boosts Loyalty with $15 Million Campaign Plugging New Brands
Hyatt Hotels has launched its largest ad campaign ever to incorporate and introduce its two new brands into its frequent guest program...
Starbucks, Dunkin’ Donuts Offer Free Trials
Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores. ...
Papa John's, GameFly Kick off Promotion on 45 Million Box Tops
Papa John's has kicked off a marketing deal with GameFly to drive trial of its online video game rental service and its products....
Rebates Can Be a Gateway to CRM: Q&A
Rebates should be treated more like fan mail....
Simon Malls Bring in Cabbage Patch Kids for Book Blast
Simon Property Group is bringing Cabbage Patch Kids into 82 malls for Simon’s annual Book Blast! promotion....
Marriott Builds Loyalty Via Instant-Win Game, Sweeps
Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site....
P&I Postscript
ADVERTISING SPECIALTY INSTITUTE: has hired Deborah White as director of supplier marketing...
Virgin Signs 40,000 V.I.P. Members
Virgin Megastores isn’t that worried about Napster and iTunes....
Carlson Hotels Teams Up with NCAA, Coca-Cola
Carlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men's basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX....
Microsoft Rolls Out Xbox Rewards Program
Microsoft is rewarding diehard Xbox fans with free points and arcade games just for playing an online game....
Best Buy Gives Police An Early Ride
Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members....
FTC Readies Rebate Workshop for April
The Federal Trade Commission will host a public workshop on mail-in rebates to set a list of best practices for the industry. ...
P&I Postscripts
VISA USA: has added a new golf perk for its upscale Visa Signature cardholders. Visa signed a deal with Pinehurst Resort to give Signature cardholders special access to tee-times and golf vacations at the historic resort’s eight courses, which have hosted more championships than any other U.S. resort. ...
Borders Launches Contests for Reward Members
Borders launched a contest last week, exclusive to its loyalty members, that offers a “dream” experience around what it knows best: books, music and movies....
Visa Toasts Winery Tie-in with Cardholder Perks
Visa USA has signed a marketing deal to give special perks to Visa Signature cardholders at 150 wineries in Sonoma Valley....
Nintendo, Southwest Reward Fliers with Free Game Systems
Southwest Airlines has found a new way to reward frequent fliers—video games....
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