Delta SkyMiles Teams with Netflix for Miles
Delta Airlines is giving it loyalty club members a new way to rack up miles—watching movies from home. ...
DSW Revamps Loyalty Program
Shoe retailer DSW Shoe Warehouse will replace its loyalty program next month, rolling over active members in its current program. ...
Moms Don't Cash In on Credit Card Rewards
Fully 41% of moms use a rewards-based credit card, but more than half don't redeem their points. ...
Learn To Generate 'Return On Customer'
(Small Business Review)—To build long-term value for your business, invest in your relationship with existing customers—your most valuable assets. ...
Teen Boys More Likely to Buy Gift Cards than Girls
Some 48% of college-bound teens purchase gift cards rather than a gift item for friends and family throughout the year, while 33% of teen girls bought gift cards, according to a new study commissioned by Stored Value Systems, Inc. (SVS), a national gift card supplier and transaction processor. ...
San Diego Chargers Fans to Get Digital Gift Cards
In a show of fan appreciation, the San Diego Chargers will give 5,000 Chargers season ticket holders a customized digital gift card in the form of a CD to redeem on the Chargers' online team store during the upcoming season. ...
WNBA Unveils Affinity Cards for Fans
The Women's National Basketball Association (WNBA) has teamed up with Discover Card to offer fans WNBA and team affinity credit cards that give them access to designated lounges located in arenas throughout the season. ...
P&I Postscripts
U.K. GROCER TESCO: is rewarding its 13 million...ODYSSEY CRUISES: which operates a luxury cruise vessel on the Potamac River, will......
OfficeMax Takes 'Schooled' In-Store
OfficeMax brings its back-to-school TV show into stores this week as part of its "New Year, New You" campaign. ...
Milk Mustache Adds 'Body by Milk' Auction
The folks behind the Milk Mustache campaign break a campaign today that makes full-body contact with teens. ...
Hotels Offer Lotions and Sunscreen Amid Heightened Airline Security
Hotels are coming to the rescue of weary travelers forced to discard their cosmetics, lotions and hair-care products in the wake of last week's foiled terrorist plot in London. ...
Quaker Brings Life to Adventure DVD
Quaker Oats Co. lends its Life cereal brand to a popular children's book series for its first animated DVD. ...
Ford, Kellogg Put Fusion Premiums in Cereal Boxes
Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box. ...
Jeep Taps Karaoke, Avatars for Compass Campaign
DaimlerChrysler is out with a new campaign targeting young hip consumers around the new Jeep Compass that "talks" to drivers in their language via user generated content, music and premiums. ...
Gift Cards Take on New Appeal—Celebrities
Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities. ...
Hilton, Discovery Team For Kids' Summer Premiums
Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies. ...
Macy's Converts Field's Shoppers, Stars in TV Series
Marshall Field's shoppers may be losing their stores, but they won't lose their frequent-shopper perks. ...
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