Yahoo Readies Multichannel Campaigns to Hook Users
(Direct Newsline)—Search engine and Internet portal Yahoo will swap java for eyeballs this Friday. ...
Big Fish Games Launches Rewards Program
Casual game developer and distributor Big Fish Games has rolled out a new program that blends social networking with online gaming, in which users earn rewards through a referral program. ...
SpaWish Simplifies Loyalty Program
SpaWish.com has launched a new loyalty program that trumps the old one with its simplicity and ability to keep customers engaged. ...
Broadway Rewards Dedicated Fans
Broadway's biggest producer has launched a loyalty program that will give theater fans the red-carpet treatment. ...
Delta Ties Miles to Dining Experiences
Delta Airlines is giving members of its loyalty program, SkyMiles, a new way to rack up miles—by eating out. ...
GM Woos Consumers with Huge Warranty Package
General Motors has come out swinging in the automotive wars by incenting consumers with what is considered to be the largest warranty among automakers for its 2007 car and light-duty truck lineup. ...
JVC Dangles Electronics in Retail Sales Program
JVC Co. of America, a developer and manufacturer of audio and video products, has launched an online training program that dangles electronic gadgets as prizes for retail sales professionals who take the course. ...
P&I Postscript
TRAVELOCITY: and Barclays Bank Delaware have launched the...
Caribou Coffee Takes Starbucks Turnaways
Caribou Coffee is taking a competitive swipe at Starbucks, saying it will honor thousands of free-drink coupons the coffee rival sent via e-mail to employees last month, but later voided, citing abuse by consumers. ...
Dunlop Dangles Eyewear for Tires
Would you like a pair of eyeglasses to go with those tires? ...
Managers Prefer Non-Cash Incentives
Non-cash incentives generally motivate employees better than cash, but programs should be tailored to suit the corporate culture, desired behavior and employees' job level. ...
Home Depot Debuts First Reward Cards
The Home Depot has launched its first consumer and business rewards credit cards—The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard lets consumers and business owners earn rewards for everyday purchases. ...
Subway Adds Rewards Overlay to Cash Card
Subway Restaurants are rolling out a new rewards component to its Cash Card program that lets loyal consumers rack up points to redeem for free Subway menu items. ...
Chili's Spices Up Gifts Cards with Customizable Option
Chili's Grill & Bar is heating things up in the gift-card department, rolling out a new option that lets consumers show their own style with customizable gift cards. ...
Automakers Spend Less to Drive Purchases
Over the summer, automakers tightened up their incentive purses used to drive consumers to their showrooms to make vehicle purchases. ...
Maritz Incentives Debuts Global Rewards Catalog
Maritz Incentives has launched the "exclusively yours" global rewards catalog that tailors employee reward selection based on region and country, as well as native language and culture. ...
Carter Promotions Merges with Target Marketing Group
Promotional products company Carter Promotions has merged with the Target Marketing Group, a distributor of promotional products. ...
P&I Postscript
NASCAR: has revved up its Official NASCAR Members Club loyalty program giving ...
Environmental Group Hammers McDonald's Over Hummers
McDonald's has come under fire from an environmental group over a Happy Meal promotion that gives away toy Hummers as premiums. ...
Play-Doh Celebrates 50th with Snip-its Promo
Play-Doh is sending kids to the barber's chair as part of its 50th birthday celebration with Snip-its salons, which will let young visitors sample its products while they get a new "do." ...
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