Circuit City Fields 'Pirates' DVD Gift Card
Circuit City is on board with Disney for a DVD gift card with clips from the new movie “Pirates of the Caribbean: At World’s End.”...
Best Western Launches Harley-Davidson Rewards Program
Best Western is out with a new rewards program just for bikers....
Pizza Hut Incents Customers with Movies, Music and Game Discounts
Pizza Hut is rewarding customers with discounts toward movies, music and games as part of an instant-win game designed to drive online purchases...
Cindy Mielke Joins Marketing Innovators in JCPenny Incentive Sales
Marketing Innovators has named Cynthia A. Mielke as manager, national accounts for JCPenney Incentive Sales. ...
Loyalty Program Membership Hits 1.3 Billion, Participation Low: Study
Membership in loyalty programs has soared to 1.3 billion, with the average household belonging to at least 12 loyalty clubs. But less than half (39.5%) actively participate in them, according to a recent study....
Nielsen, Experian Unveil CRM Tool for CPGs
Data companies Nielsen Co. and Experian Marketing Services have launched a new service that helps packaged goods brands conduct customer relationship marketing....
P&I Postscripts
HOTELS.COM: is offering a $30 gas rebate on hotel accommodations booked for travel from May 20 through Sept. 9 as a summertime incentive...
USA Network Launches Marketing Blitz for ‘The Starter Wife’ Series
USA Network is out with a host of promotions to hype up its upcoming comedy “The Starter Wife.” ...
Buick Rolls Out Clubhouse Rewards Program
In an effort to boost its competitive edge, Buick is out with a rewards program that gives members exclusive offers and access to one-of-a-kind events....
Boost Mobile Sets Loyalty Program to Music
Boost Mobile wants to win fans by improving their social lives. The Sprint Nextel division has launched a loyalty program with a slate of perks that impresses teens—and their friends. ...
Hilton Hotels, Discovery Kids Channel Team for Travel Incentives
Hilton Hotels and Discovery Kids Channel are rewarding kids with incentives to make summer travel memorable and fun....
Kmart Offers Caregiver Rebates
Kmart has joined an unusual rebate program that reimburses consumers for healthcare products not covered by insurance...
Nordstrom Adds High-End Rewards to its Loyalty Program
Nordstrom is upgrading its loyalty program in an effort to boost spending among existing customers and increase market share....
Western Union Incents Business for Mother’s Day
The Western Union Co. is offering a number of incentives to boost business during Mother’s Day....
Grocer Tests Gift Card Kiosk
An upstate New York supermarket is testing a kiosk that lets shoppers print their own gift cards. The Reward & Gift Card kiosk offers store-brand and third-party gift cards that shoppers can personalize with the recipient’s name and occasion using full-color graphics. ...
Postscripts
LANDS’END: is out with a new spin on gift cards for Mother’s Day. The retailer is promoting the My Message Card, in which kids can personalize the cards with recorded messages. ...
Disney Enhances DVD Rewards Program with Movie Tie-in
Buena Visa Worldwide Home Entertainment has added a new incentive to its Disney Movie Rewards program....
FedEx Kinko’s Dips a Toe in Loyalty Marketing Waters
FedEx Kinko’s is running a continuity program awarding points for office services and printing in its 1,400 U.S. stores. ...
CVS Gives Loyalty Members Something Extra
CVS/pharmacy is bucking up its ExtraCare loyalty program with a little instant gratification...
Iams Giveaway Counters Pet Food Recall
Procter & Gamble is giving away 1 million pounds of food to bring pet owners back to its Iams brand after a widespread pet-food recall that included some Iams products....
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