MasterCard Will Run Rewards Programs for Banks
MasterCard International is readying a loyalty marketing service for banks. ...
Miami Heat Rewards Fans
The Miami Heat has joined the branded credit card business. ...
Dairy Queen Fan Club Celebrates One-Millionth Member
Dairy Queen is celebrating its latest loyalty club milestone—1 million members—reaching its goal with help from its most recent sweepstakes. ...
P&I Postcripts
WYNDHAM HOTEL GROUP: is rewarding members of its...THE CHICAGO TRIBUNE: has debuted a...COMDATA CORP.: a company that offers...LOYALTY LAB: San Francisco, has hired......
Huge Popularity of MyCoke Rewards Pushes Extension of Program
MyCoke Rewards has extended the expiration date for the program due to its overwhelming popularity. ...
Starbucks Spreads Cheer via Holiday Campaign
Starbucks is getting into the holiday spirit. The coffee giant is seeding out its new Cheer Pass as a means to inspire others to spread goodwill and commit random acts of kindness. ...
Simon Gift Card Case Moves to Georgia Supreme Court
The Georgia Supreme Court this week is debating a lawsuit filed by former Georgia Governor Roy Barnes over the legality of Simon Property Group gift card fees. ...
Burger King, Blockbuster Lend Marketing Muscles for Happy Feet Film
Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums. ...
Incentive Show Reprised in Event and Virtual Settings
The Incentive Show is re-emerging in new formats. VNU is converting the event, which closed its doors after 71 years last month, into a virtual trade show. And Selling Communications, Inc. and Motivation Media are organizing their own trade show for the New York market. ...
Volkswagen Offers Electric Guitar as Incentive
Volkswagen has moved beyond flower power. It is out with a fresh incentive to drive sales among young people, a tricked-out guitar that can be played through the vehicle's audio system. ...
Citi Ads Tout Systemwide 'Thank You' Points
Banking giant Citi has put a pair of oddballs in charge of pitching points in Citi's first-ever ad campaign for its systemwide "Thank You" loyalty program. ...
Quiznos Launches Gift Card, Incentive Card Program
Quiznos is launching a new gift card program that adds another layer to gift-giving options and corporate incentives. ...
Gift Cards High on the List for Holiday Shopping: Survey
Gift cards will be a hot item again this holiday season, with even more retailers offering "gift card malls" and customization options, including video. ...
Harris Interactive Hires VP-Senior Consultant
Market research firm Harris Interactive has hired John Fricker as VP-senior consultant for its Loyalty Research Practice. ...
MasterCard Deposits College Savings Rewards
Saving for college may have gotten a little bit easier thanks to a MasterCard and Upromise initiative that lets consumers earn college savings dollars while making everyday debit card purchases. ...
PPAI Recognizes 2007 Web Award Winners
The Promotional Products Association International has named the winners of the 2007 PPAI Web Award. ...
P&I Postscripts
DENNY'S: has joined forces with the...CARDWAYS.COM: an online customized gift card and greeting card destination, has...NEXT, INC.: a sportswear and promotional products company, has......
Best Buy Ties SpongeBob SquarePants Search to Holiday Cause
Best Buy is getting a boost from a well-known yellow sponge for a charitable holiday campaign, dangling the chance for New Yorkers to win branded gift cards for solving clues to find SpongeBob SquarePants street teams. ...
Taco Bell Ties Free Tacos to World Series
Taco Bell is dangling free tacos tonight for consumers, with rewards tied to home runs in Game 3 of the 2006 World Series. ...
New York Incentive Show Dies a Slow Death
After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in the demise of a show that brought major brands like Blockbuster, Harry & David, Coach and Bath & Body Works to work the floors at Jacob Javits Center, handing out everything from two-ounce bottles of cucumber melon body lotion to Moose Munch chocolate bars. ...
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