Promo Sourcebook

P&I Postscript 

APPLE IPHONES: will be sold for 99 cents to the first nine customers who attend the 25th anniversary celebration of the first 99 Cents Only Store in Westchester, CA, on Aug. 9. ...

Coldwater Creek Launches Loyalty Program for Big Spenders 

Coldwater Creek is the latest company to reward its top shoppers with a new loyalty program that goes beyond in-store discounts. ...

Omni Hotels Rewards Guests with iPhone giveaway 

Omni Hotels is getting in on the Apple iPhone craze by launching a property-wide giveaway of the highly sought-after item as an incentive to get people into its properties...

Krystal Offers Music Downloads with Chicken Promo 

Krystal restaurants are encouraging customers to try its new product with a free music download offer....

PPAI to Create Global Strategy Council; Promotes Bellantone 

The Promotional Products Association International has promoted Paul Bellantone to executive vice president. ...

NPD Reports Kids Buy On Impulse with Gift Cards 

Nearly 60% of children using gift cards make impulse purchases, with toys and board games their most popular choices....

Duyff International Debuts New Travel Awards Card 

Duyff International has launched a incentive travel gift card for corporate incentive and recognition programs...

P&I Postscript 

BEST WESTERN: is teaming up with Nickelodeon to offer a $50 collectible The Fairly OddParents Best Western Travel Card to members of its Gold Crown Club International loyalty program who stay six nights through Aug. 12. ...

JetBlue Uses 'Simpsons' Sweeps as Reward 

JetBlue Airways is kicking off its partnership with “The Simpsons Movie” with a sweepstakes overlay for loyalty program members and an unusual tie to the characters’ hometown...

Loyalty Programs Drive Incremental Sales: Study 

Customers do have relationships with retailers, but there is work to be done to strengthen those ties, a new study has found....

Norwood Switches Rebates for Rewards Program 

Norwood Promotional Products is phasing out its points-for-purchase rewards program, and instead will replace it with a new rebate offering. ...

Blackhawk Network Launches Gift Card for MLB.Com 

Blackhawk Network, a provider of third-party gift cards in the U.S. and Canada, has formed an exclusive agreement to launch the first Major League Baseball gift card for use at the league’s Web site. ...

P&I Postscript 

DISCOVER FINANCIAL SERVICES: has been named the top rated credit card in customer loyalty for the 10th consecutive year...

Red Robin, Baskin-Robbins Partner for Casper DVD Release 

A number of big brands are readying promotions tied to the Aug. 21 DVD release of “Casper’s Scare School.” ...

Rockler Launches Loyalty Program 

Rockler Woodworking and Hardware Inc. has launched its first loyalty program....

Albertsons Stores Abandon Loyalty Card 

Supermarket chain Albertsons has dropped its loyalty card program in 78 stores in the Southwest...

Frequent-Shopper Data Improves Direct-Mail Offers: Valassis 

Using data from frequent shopper programs to target direct-mail offers can boost sales nearly 26%, according to research from direct-mail and FSI giant Valassis....

American Airlines Rolls Out AAdvantage Milestones E-Magazine 

American Airlines has launched a new e-magazine meant to engage and connect its millions of loyalty program members with an online community....

AmEx Forms Three Levels of Rewards 

American Express has revamped its rewards program to create three levels of membership. ...

PromoCard Services Offers marketers Customizable Music Download Web Site  

Jumping on the music download bandwagon, PromoCard Services, a leader in stored value card promotions, has launched a Web site that enables marketers to customize their own online digital music offerings with their own brand identities....

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