Promo Sourcebook

Loyalty Lab Ups Greenberg to President 

Loyalty Lab has named Michael Greenberg president, a new position....

P&I Postscripts 

FOLGERS: is offering free samples of its Gourmet Selections coffee by mail. ...

Denny’s Teams with My Coke Rewards  

Denny’s restaurants have partnered with Coca-Cola to offer additional ways to earn points under the My Coke rewards loyalty program....

Best Western Ties Instant-Win Game to Loyalty  

Best Western is out with an instant-win game designed to boost membership of its loyalty program....

Apple Tests Album-Specific iTunes Cards in Stores 

Apple will run a retail test of iTunes gift cards that let users purchase and download specific albums this fall....

Coors Returns its Silver Ticket Program 

Coors Light, the official beer sponsor of the National Football League, is reviving its National Football League ticket giveaway and adding four new teams to its sponsorship roster...

Rapper to Give Away 600 Autographed Plaques  

Chamillionaire and Universal Music Group last week plan to give away 600 autographed plaques to fans that buy his new album on Sept. 18....

P&I Postscripts 

PAPA JOHN’S: is offering a new option to its gift cards just in time for the start the new college semester...

American Express Offers Back-to-School Incentives 

American Express is playing off the back-to-school shopping time period with an incentive tied to its gift cards...

Walgreens Promo Gives Away Tickets to AARP Expo 

Walgreens has partnered with American Association of Retired Persons in a promotion to get its customers to attend its annual event....

Carlson Marketing Launches Digital Music Rewards 

Carlson Marketing is offering a new option to redeem loyalty points via a digital music store....

Retailers Should Overhaul Loyalty Programs: Survey 

Retailers need to transform their loyalty programs, a new survey has found....

Virgin Loyalty Program Tops 150,000  

There’s no sign of the popularity of Virgin Megastores’ loyalty program ceasing anytime soon....

American Express Offers Perks Tied to U.S. Open Tennis 

American Express aims to make cardmembers’ experiences at the U.S. Open Tennis Tournament memorable with a full menu of perks when the Grand Slam event commences later this month....

Postscript 

HALLMARK: has renamed its Gold Crown loyalty program to Crown Rewards...

Amex Plays Lifestyle Strategy With PGA Partnership 

American Express struck a deal to become an official patron of The Professional Golf Association of America, teeing up a particular appeal to its golfing card members with special access to tickets for PGA events and exclusive on-site activities....

Priceline.com Offers Cash Coupons to Customers 

Priceline.com has launched a limited-time offer where customers who book a published-price hotel room will receive bonus cash coupons worth up to $100 toward the future purchase of a Priceline.com Name Your Own Price hotel room. ...

Birthdays Top Gift Card Giving Occasion 

Some 81% of people prefer gift cards as a birthday gifts, according to a recent survey. ...

Personal Links Lock Ties To Auto Dealers: J.D. Power Study 

Car owners who feel a personal connection to auto dealer service advisors will keep coming back, and buy their next car there....

Shopko Launches Loyalty Program 

Shopko, a retailer selling family basics, casual apparel and seasonal products, with an emphasis on health product, is rolling out two incentive-based programs that offer special prices and additional discounts for customers....

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