MasterCard Offers Chance to Receive and Give
MasterCard is incenting card usage with a sweepstakes offering cardholders a chance to win identical prizes for themselves and someone else....
Visa, Card Lab Create Custom Holiday Gift Cards
Visa is teaming up with Card Lab to offer gift cards that people can customize with personal photos or designs....
Postscripts
CHEVRON: launched a holiday gift card program to benefit the U.S. Marine Corps Reserve Toys for Tots program. Customers who buy a $50 Chevron gift card at participating Chevron dealers can choose one of three toy Chevron cars to donate. ...
Toyota Ties Gas Fill Ups to Tire Buys
Toyota is driving tire purchases at its dealerships with a free gas offer. People who buy four new tires at a participating Toyota Tire Center will receive a $50 Fill It Up gas card redeemable at any station that accepts American Express cards. ...
Blockbuster Canada Launches Loyalty Program
Blockbuster Canada is out with a new program that rewards customers for their in-store movie purchases with e-coupons....
Comdata, Serious Team for DVD Gift Cards
Gift card processor Comdata Stored Value Solutions will ally with digital publisher Serious USA to produce interactive DVD gift cards, offering new options for retailers this season....
Holiday Gift Card Spending Estimated at $26.3 Billion: Study
U.S. shoppers plan to spend $26.3 billion on gift cards this year, up 6% compared to last year, according to a recent survey....
Blackhawk Billed as NFL Gift Card Partner
Blackhawk Network is teaming up with the National Football League as the group’s gift card partner. People can buy gift cards emblazoned with the team logos of participating NFL teams, including the Chicago Bears, Dallas Cowboys, Detroit Lions, Kansas City Chiefs, New England Patriots, New York Giants, New York Jets, Oakland Raiders Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers and Seattle Seahawks. ...
Postscripts
ADVERTISING SPECIALTY INSTITUTE: has upgraded its ESP Online software with new features for distributors. ...
Pathmark, CVS Test Loyalty Rewards Payment Cards
Pathmark Stores is testing a combination loyalty and payment card designed to speed up transactions and ease the number of plastic cards shoppers carry in their wallets....
SpiffyBaby Links Loyalty Points to Consumer Reviews
Infant clothing and accessories e-tailer SpiffyBaby has launched a rewards program that will award visitors points for every purchase—and also for every product review they write....
GoldToeMoretz Uses Incentives to Boost Loyalty Program
GoldToeMoretz is using incentives to increase membership of its online loyalty program, including coupons and sampling....
Bank of America Offers Spanish-Language Services with MLB Cards
For the first time, Bank of America is offering Spanish-language services for its Major League Baseball-branded credit cards....
Visa Runs Super Bowl Sweep with Jerome Bettis
Visa is incenting hotel stays at Courtyard by Marriott with a sweepstakes that offers a trip to the Super Bowl....
Postscripts
WENDY’S: is out with new Kids’ Meal premiums offering one of five “The Legend of Spyro: the Eternal Night” toys and a coupon with each meal. Toys are based on the new video game by Vivendi Games....
Group Issues Call to End McDonald’s Happy Meal Promotion
A watch dog group is up in arms over a McDonald’s Happy Meal promotion, saying the fast food chain is luring young girls into its restaurants with “highly sexualized” toys....
Live From DMA: DM Expenditures Surpass General Advertising: Study
If direct marketers needed a reason to puff out their chests, new economic figures have provided it: At $173.2 billion in expenditures predicted for 2007, DM will make up more than half of all U.S. advertising spending, according to new Direct Marketing Association research. Total advertising spending is forecast as $340.4 billion for this year....
Burger King Pushes Gift Cards with Holiday Promotion
Burger King is looking to make big holiday promotion splash this year with its gift card offerings. The company next month will launch an instant-win game tied to Burger King’s BK Crown Card. ...
Live from the DMA: InterContinental Makes Over Loyalty Communications
The InterContinental Hotels Group several years ago ripped up its direct mail strategy to loyalty members, and started from scratch....
Gift Cards Coming Soon to ATMs
ATMs aren’t just for cash withdrawals or deposits anymore. There’s a whole new use for the machines: dispensing prepaid gift cards....
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