Agency Offers Trip for Job Referrals
Radio media shop Marketing Architects is turning its H.R. department into a travel agency...
Youngsters Set Sail with Royal Caribbean Loyalty Program
Royal Caribbean International has created a new loyalty program for kids offering exclusive benefits and rewards with every trip. ...
Lord & Taylor Tailors Its Marketing
Lord & Taylor is giving its database marketing a makeover....
Price Chopper Kiosks Add Loyalty Discounts
Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores....
StupidVideos.com Offers Cash Rewards for Submissions
Viral video Web site StupidVideo.com has launched a new program that rewards users with cash for video clip content....
New NY Incentive Expo Focusing on Brands
The New York Incentive, Rewards and Recognition Expo (IRRE) is banking on top-name brands and an upscale venue to draw thousands of attendees to breathe new life into the trade show...
American Airlines Kicks off Million Mile Giveaway
American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles....
P&I Postscript
RETAILERS’ LOYALTY PROGRAMS: get a new payment option this week, as HSBC North America launches a retailer-branded card that doubles as a loyalty card and a payment card....
H&R Block Hands Out 25,000 Tissues Packs During Tax Season
H&R Block is giving customers something to remember the brand during tax season—tissue packs....
Cal Ripkin Goes to Bat for Holiday Inn
Holiday Inn Hotels and Resorts has signed baseball icon Cal Ripken, Jr. as its newest celebrity to promote the brand's Look Again marketing effort. ...
Borders Scales Back Rewards Program
Borders Group Inc. is cutting back offers in its popular rewards program and is instead offering customers new benefits to earn discounts more quickly, the company said this week...
Hostess Drives Happy Feet with Rebate Offer
Hostess is supporting the upcoming release of Warner Bros. Pictures’ Happy Feet on DVD with a rebate offer....
Starwood Hotels Offer Loyalty perks Via Online Auction
Starwood Hotels & Resorts Worldwide is giving online auction sites like eBay a run for its money. The hotel chain's Starwood Preferred Guest program is letting loyalty club members use their Starpoints for bid on exclusive experiences....
Papa John’s Ties Pizza Orders to Paying Taxes
Papa John’s has partnered with H&R Block to offer a promotion to stressed out tax payers to drive its online pizza ordering business. ...
Arby's Discount Card Program in Full Swing
Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business....
Borders Names Harley to Boost Loyalty Initiatives
Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing. ...
Promotional Products Enhance Advertising
Adding a promotional product into advertising campaigns can enhance results. ...
P&I Postscript
PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has reached an agreement with the National Network of Embroidery Professionals to co-locate its Embroidery Mart West tradeshow with The PPAI Expo 2008 in January at the Mandalay Bay Convention Center in Las Vegas, Nevada...
Hyatt Boosts Loyalty with $15 Million Campaign Plugging New Brands
Hyatt Hotels has launched its largest ad campaign ever to incorporate and introduce its two new brands into its frequent guest program...
Starbucks, Dunkin’ Donuts Offer Free Trials
Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores. ...
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