Thrifty Car Rental Prepays Tolls in Florida
Thrifty Car Rental is offering prepaid road tolls with select car rentals when customers use American Express cards at participating locations in Florida....
Postscripts
FRIENDLY’S ICE CREAM CORP.: has once again launched its annual Valentine’s Day fund-raiser for Easter Seals to benefit children and adults with disabilities. ...
IMA Fuels Goals, Team Effort with New Leader: Q&A
The Incentive Marketing Association is kicking off 2008 with a new president at the helm. Rick Blabolil, president of Marketing Innovators International, Inc., a people performance management and measurement organization, takes over Jan. 1. ...
Best Western Drives Loyalty Via Winter Windfall Game
In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations....
Hostess Pushes Holiday DVD Rebate on 2 Million Packages
Hostess is once again out with a rebate offer to help drive sales of Classic Media’s holiday movies. The company is offering a $4 rebate off the purchase of animated holiday DVDs, including “Santa Claus Is Comin' to Town,” “Frosty the Snowman” and “Rudolph the Red-Nosed Reindeer.” ...
In Loyalty, Talk Now, Earn Now, Redeem Now
(Chief Marketer)— The best loyalty programs thrive on dialogue. Members agree to provide information—through transactions, survey responses and declared preferences—and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening....
Hilton Hotels Builds Online Rewards Store
Members of the Hilton HHonors’s loyalty club need no longer spend much time pondering their rewards options. Hilton Hotels has struck a partnership with Maritz to open an online Hilton HHonors Rewards Store with a swank selection of goods cutting a wide swath from golf clubs to high definition TVs. ...
Coupons, Newspaper Inserts Influence Holiday Shoppers: Survey
People looking for some big savings this holiday season are relying on coupons, newspaper inserts and word of mouth, among other tactics a new survey found....
Postscripts
KLINKY INK.: is rolling out a new promotional product. The item, called Drinkeys, duals as a bottle opener and house key. ...
AmEx Offers Holiday Gimmick: Gadget Lover’s Card
It’s the season of giving, and American Express is calculating that holiday shoppers are as eager to get electronic gadgets as they are to give them....
Home Depot Offers $25,000 Gift Card in Contest
Home Depot has launched a contest to promote gift cards sales and its home improvement messaging....
Macy’s Hires Thomas for Loyalty Marketing
Macy’s has added new blood to lead its loyalty marketing efforts. The retailer has named Aubyn Elaine Thomas as senior vice president of marketing services. ...
Hertz Offers Car Rental Rewards via Sweepstakes
Hertz is running a sweepstakes with United Airlines offering airline miles as incentives to prod car rentals....
Gift Card Spending to Top $50 Billion by 2012: Study
Spending on gift cards is expected to hit $52.2 billion by 2012, up from $40 billion this year, according to a new Packaged Facts report....
Postscripts
BURGER KING: is distributing I-Dog toys as premiums in its Kids Meals. ...
Regal Entertainment Group Loyalty Club Hits 10 Million Members
Regal Entertainment has signed up 10 million members to its loyalty program. The customer loyalty program, called the Regal Crown Club, offers frequent moviegoers the chance to accumulate credits toward free movies and concession treats. Members receive one credit per dollar spent on ticket purchases. Additional credits are earned for concession transactions. ...
Gift Cards Rival Cash as Employee Incentives: Study
Gift cards are outpacing cash as the gift of choice when it comes to employee recognition, according to a recent survey....
'American Idol’ Takes Over Gift Cards
IdeaEdge Inc. has launched the American Idol gift card, which lets recipients buy “American Idol” merchandise, including show apparel, accessories, karaoke CDs and a Playstation 2 video game. ...
Canadians More Loyal Than U.S. Consumers: Study
Canadian consumers play the loyalty card much more often than their U.S. counterparts, according to a recent study....
American Airlines Engages Loyalty Members with Sweeps
American Airlines is celebrating the season of giving with an online sweepstakes targeting loyalty program members with prizes meant to ease the stress of the holidays. Members of its loyalty club AAdvantage can play, as can new members who sign up to join the program. ...
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