Value Comes in Coupon Clipping: Survey
Coupons may be time consuming to cut out, but they can mean big savings and offer good incentives to persuade people to buy certain products. For example, some 55% of female coupon clippers bought a different brand than usual because of a coupon offer, a recent survey found....
McDonald’s, Sam Adam’s Gain in Customer Loyalty: Survey
When it comes to loyalty, consumers aren’t too willing to give up their favorite brands. But marketers who are adapting to the changing times and to consumers’ needs are finding new loyal followers....
Postscripts
BURGER KING: has teamed up with 4Kids Entertainment to launch a global partnership to develop kids’ meal premiums based on Monster Jam, a touring monster truck property. ...
Hasbro Gives Rewards in Exchange for Purchases
Hasbro is driving sales of its toys and games with a limited-time promotion designed to reward customers for their purchases....
Pizza Hut Pushes 'Snap for Rewards' Promotion
Pizza Hut is offering premiums for taking snapshots with their cell phones....
Cheerios Offers Books As in-Pack Premiums
General Mills is using books as premiums to boost cereal sales. Under the promotion, Cheerios is putting 5 million children’s books inside boxes of its cereal. ...
Kraft Super Bowl Play: Cheese and Crackers
While the Super Bowl coaches were thinking run and pass, Kraft nudged consumers with coupons to think cheese and crackers....
Southwest Airlines, Chase Reward Loyalty via Kravitz Tour
Southwest Airlines and Chase Card Services recently recognized members of its rewards program for their loyalty with some extra perks tied a Lenny Kravit concert tour....
Upromise Video Contest Offers $25,000 in College Tuition
Upromise Inc. is tapping into the user-generated content craze with a video contest offering the chance to win $25,000 toward college tuition or student loans....
Postscripts
BORDERS: is out with a new gift card to commemorate Black History Month in February. The card features a portion of the title of the song, “Lift Every Voice and Sing,” and raised hands and words from the actual song. ...
Dunkin’ Donuts Launches Perks Program
Dunkin’ Donuts has launched an online loyalty program that offers perks, including cash back offers and company news....
FSI Coupons Offer $320 Billion in Incentives in 2007: Report
Some 257 billion offers totaling more than $320 billion in consumer incentives were made available through free standing insert (FSI) coupons in Sunday newspapers during 2007, a new report found....
Car Renters Selling Carbon Offsets
A trio of major car rental companies is enticing ecologically conscious customers by marketing carbon offsets as part of their offerings. The offsets fund clean energy and other projects that result in measurable reductions in carbon emissions....
Carlson Hotels Finds Niche with Global Loyalty Program
Carlson Hotels Worldwide is seeing improved membership in its loyalty program after consolidating its two programs into one global program....
Gift Cards to Reach Over $52 Billion by 2012: Report
Gift cards are big business, and the category is set to get explode exponentially over the next several years, according to a report from publisher Packaged Facts....
Thrifty Drives Business with Triple Miles Incentive
Thrifty Car Rental is trying to boost rental rates by offering triple miles rewards to frequent flyers of eight airlines for the next several months....
Carlson Marketing to End Gold Points Rewards Network Program
Carlson Marketing Worldwide is phasing out its Gold Points Reward Network program, which includes 8 million members who earn rewards at more than 500 partner companies....
Staples Swaps Coupons for Old Office Products
Staples is offering customers coupons in exchange for old staplers and hole-punches. It’s all part of a recycling program the retailer is running to drive sales of its One-Touch products. ...
Borders Kicks off Dream Rewards Sweepstakes
Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”...
SED International Creates Incentive Reward Program
SED International, provider of computer hardware, wireless communications and consumer electronics, has established an incentive rewards program which provides paybacks for purchases of consumer electronics and computer technology products....
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