P&I Postscripts
BORDERS: is offering three limited edition gift cards designed around the seventh and final book in the Harry Potter series...
Amex Adds Giveaway to Cyber Storefront
My WishList, the cyber storefront from American Express, opened its latest e-tail site yesterday...
Creative Packaging Adds New Life to Gift Cards
Gift cards are as popular as ever to use as presents or incentives. But giving out a piece of plastic can seem impersonal. So, companies are dressing up the gift with new packaging....
Hilton Incents Travel with Kids Programs
Two Hilton hotel brands are boosting summer travel among families offering programs just for kids....
Bank of America Debuts NASCAR Checking
Bank of America has introduced NASCAR Checking, a bundled set of products that include check cards, checks and credit cards all tied to a rewards program....
Staples Buys American Identity
Staples has acquired American Identity, a global distributor of corporate branded merchandise, from Republic Financial Corp....
Ukrop’s Kiosks Boost Loyalty Program Perks
Ukrop’s Super Markets has added in-store kiosks to give more perks to its loyalty club members....
Best Buy Piggybacks AAA for Satellite Radio Service
Best Buy is targeting 50 million American Automobile Association members this summer with discounts on satellite radio and other automotive electronics....
‘World of Warcraft’ Taps Loyalty Via Visa Card
Game developer Blizzard Entertainment forged a deal with First National Bank to launch a video game-branded credit card, in which users rack up rewards points for game play time....
P&I Postscripts
TOYS R US: has launched a new service that lets customers buy gift cards online...
Brands Push 'Shrek the Third' to Opening Weekend Success
Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales....
Wyndham Hotel Launches Wing Eating Contest
Wyndham Hotel Group is staging a chicken wing-eating event to raise awareness around its TripRwards loyalty program....
San Loco Celebrates Anniversary with 20 Cent Tacos
San Loco is toasting its 20th anniversary with an in-store promotion offering customers tacos for 20 cents....
New York AG Sues Dell for Deceptive Marketing
New York’s attorney general has filed suit against Dell Inc. over promotional financing offers, rebates and extended customer service contracts....
Circuit City Fields 'Pirates' DVD Gift Card
Circuit City is on board with Disney for a DVD gift card with clips from the new movie “Pirates of the Caribbean: At World’s End.”...
Best Western Launches Harley-Davidson Rewards Program
Best Western is out with a new rewards program just for bikers....
Pizza Hut Incents Customers with Movies, Music and Game Discounts
Pizza Hut is rewarding customers with discounts toward movies, music and games as part of an instant-win game designed to drive online purchases...
Cindy Mielke Joins Marketing Innovators in JCPenny Incentive Sales
Marketing Innovators has named Cynthia A. Mielke as manager, national accounts for JCPenney Incentive Sales. ...
Loyalty Program Membership Hits 1.3 Billion, Participation Low: Study
Membership in loyalty programs has soared to 1.3 billion, with the average household belonging to at least 12 loyalty clubs. But less than half (39.5%) actively participate in them, according to a recent study....
Nielsen, Experian Unveil CRM Tool for CPGs
Data companies Nielsen Co. and Experian Marketing Services have launched a new service that helps packaged goods brands conduct customer relationship marketing....
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