Top Brands, Stores, Categories, Searched in Online Coupons: Report
RetailMeNot.com has released its June Consumer Coupon Report, which includes the Top 10 most searched online stores, brand and categories in printable coupons...
A Case for Cautious Optimism: Trends in the Incentive Industry
The last three years in the incentive industry have left most of us dragging out old “Grateful Dead” covers to hum solemnly along to “what a long strange trip it’s been...
ShopRite Online Gallery Lets Customers Save Coupons to Loyalty Cards
ShopRite has opened an online gallery where shoppers can save coupons directly to their loyalty cards...
Target Shifts to Everyday Discounts for Branded Cardholders
Value retailer Target will restructure the rewards offered to holders of its branded credit and debit cards, swapping accrued discounts over time for an immediate 5% discount at the point of sale...
5 Tips to Winning Branded Merchandise Campaigns
Executing a successful merchandise campaign takes a keen eye and a thoughtful plan. Jay Deutsch, CEO and co-founder of BDA shares five tips...
P&I Postscripts-Carlson Marketing
CARLSON MARKETING: is offering a new technology, mobile gift certificates or mCerts, as part of its Instant Rewards program...
Sunoco Finds Success in Decal "Spotter" Promotion
Sunoco is in its sixth year running a loyalty promotion during the summer that gives one grand-prize winner 5,000 gallons of gas, that’s enough to last the average driver eight years...
T-Mobile Offers Dad a Free Phone with Contract Upgrade
In what's being billed as an effort to "untie" the dads of America, wireless carrier T-Mobile will make every phone model in selected stores free this Saturday—the day before Fathers Day-- for customers...
How Loyalty Promises Privacy in a Social Media World
With today's scams, phishing, bogus product sites, misinformation and misleading product reviews, how can loyalty marketers develop a long-term, personalized relationship with consumers and still offer them the privacy and security...
P&I Postscripts-Regal
REGAL ENTERTAINMENT GROUP: has partnered with Paramount Pictures and DreamWorks Animation to launch a Shrek Forever After movie (in theaters since May 21) gift card. This gift card features popular Shrek...
HSN Teams with Harrah's for Summer Birthday Bash
Cable shopping channel HSN has begun a summer-long celebration of its 33rd birthday with a cross-promotional partnership with Harrah’s Entertainment that will offer branded gift cards and resort vacations...
Hardee's Launches My Coke Rewards
Hardee's has launched the My Coke Rewards loyalty rewards program at its restaurants. Customers who participate will join the more than 14 million members in the program...
Carl's Jr. Gets Up to 39% Redemption in New Mobile Rewards Program
Regional Carl's Jr. stores in Oklahoma have engaged a mobile marketing provider to offer its customers coupons from their cell phones...
Coupons Appeal to Affluent, Educated: Survey
If you think coupons are only for the financially strapped to spend on tuna and toothpaste, think again. A new survey commissioned by online discount site Coupons.com and conducted by Harris Interactive...
Census Spends $22.7 Million on Promotional Products
If you haven’t filled out your census yet, you may be reminded to do so by a Census-branded T-shirt, hat, water bottle or pencil rather than by a knock on the door by a Census worker...
P&I Postscript-Parago
PARAGO: a rebates provider, has partnered with PayPal to give consumers a unique offer: the option of receiving their rebate payouts into a PayPal account...
Sales Forces Unite
Last year, many businesses tightened budgets by reducing staff and people-related expenses like benefits, incentives and training. But now it's time to...
Simplify Those Rebates
Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important...
Kraft Singles Steps Up for Second Minor League Ball Promo
For the American pastime, some love from the big name in American cheese. For the second year in a row, Kraft Foods is partnering its Kraft Singles ...
Rymax Strikes Deal with Publisher/Music Company
Rymax Marketing Services, Inc., the largest manufacturer's representative in the incentive industry, has signed an exclusive partnership with Sharon O’Connor’s Menus and Music Productions...
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